Digital Marketing Analyst

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Digital Marketing Analyst Resume

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Charles Bloomberg
Chicago, USA
charlesbloomberg@gmail.com
(621) 799-5548
in/cbloomberg
PROFESSIONAL SUMMARY
Data-driven Digital Marketing Analyst with over 5 years of experience optimizing campaign performance, improving lead conversion rates, and enhancing customer engagement through innovative strategies.
PROFESSIONAL Experience
Digital Marketing Analyst | Company A
January 2022 — Present, Mountain View, USA
• Optimized PPC campaigns resulting in a 35% increase in ROI over a 12-month period using Google Ads and Bing Ads platforms.
• Analyzed and reported on campaign performance, providing actionable insights that decreased customer acquisition costs by 18%.
• Leveraged Google Analytics and Tableau to track and measure KPIs, ensuring data-driven decision-making for marketing strategies.
• Collaborated with cross-functional teams to integrate SEO best practices, increasing organic search traffic by 22% year-over-year.
• Conducted A/B testing on landing pages and email campaigns, which led to a 15% increase in conversion rates.
Digital Marketing Analyst | Company B
August 2018 — December 2021, San Jose, USA
• Managed and executed social media advertising campaigns that resulted in a 40% rise in engagement metrics over 18 months.
• Developed comprehensive market research reports, aiding in the formulation of marketing strategies that boosted lead quality by 25%.
• Implemented advanced segmentation and targeting methods using CRM tools like Salesforce, enhancing customer retention rates by 20%.
• Spearheaded the integration of marketing automation tools such as HubSpot, increasing email marketing efficiency by 30%.
Digital Marketing Specialist | Company C
March 2016 — July 2018, Austin, USA
• Increased website traffic by 33% through effective SEO and content marketing strategies.
• Created and managed email marketing campaigns that achieved an average open rate of 25% and click-through rate of 5%.
• Monitored customer feedback and online reviews to identify areas of improvement, enhancing the overall customer experience.
Marketing Coordinator | Company D
June 2013 — February 2016, New York, USA
• Co-ordinated the development and implementation of marketing campaigns that increased brand awareness by 15% over two years.
• Assisted in managing the company's social media presence, boosting follower count by 20% and engagement by 25%.
• Researched and compiled competitive analysis reports, aiding in the refinement of marketing strategies.
Education
Bachelor of Science in Marketing | University of Pennsylvania
May 2013
Expert-Level Skills
PPC Management, SEO, Google Analytics, Tableau, Google Ads, Bing Ads, CRM Tools, Salesforce, HubSpot, Market Research, A/B Testing, Email Marketing, Content Marketing, Social Media Advertising, Marketing Automation, Data Analysis, Campaign Optimization, Cross-functional Team Collaboration, Strong Communication
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