Digital Marketing Coordinator Resume
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Charles Bloomberg
PROFESSIONAL SUMMARY
Results-driven Digital Marketing Coordinator with over 7 years of experience in developing, managing, and optimizing marketing campaigns. Proven track record of driving engagement and growth through data-driven strategies.
PROFESSIONAL Experience
Digital Marketing Coordinator | Company A
March 2020 — Present, Mountain View, USA
• Coordinated a multi-channel digital advertising campaign that increased organic traffic by 35% within 6 months using tools such as Google Analytics and SEMrush.
• Managed a budget of $500,000 annually to optimize PPC campaigns, achieving a 20% increase in conversion rates through targeted ad placements and A/B testing.
• Spearheaded the redesign of the company's email marketing strategy, resulting in a 42% increase in open rates and a 23% increase in click-through rates.
• Implemented SEO initiatives that enhanced keyword ranking positions by 40%, utilizing tools like Moz and Ahrefs.
• Collaborated with a cross-functional team of 15 to ensure cohesive brand messaging across social media, resulting in a 50% growth in follower engagement on platforms including Facebook, Twitter, and LinkedIn.
• Managed a budget of $500,000 annually to optimize PPC campaigns, achieving a 20% increase in conversion rates through targeted ad placements and A/B testing.
• Spearheaded the redesign of the company's email marketing strategy, resulting in a 42% increase in open rates and a 23% increase in click-through rates.
• Implemented SEO initiatives that enhanced keyword ranking positions by 40%, utilizing tools like Moz and Ahrefs.
• Collaborated with a cross-functional team of 15 to ensure cohesive brand messaging across social media, resulting in a 50% growth in follower engagement on platforms including Facebook, Twitter, and LinkedIn.
Digital Marketing Specialist | Company B
January 2018 — February 2020, Seattle, USA
• Developed and launched 30+ digital marketing campaigns annually, driving a 25% increase in sales through strategic audience segmentation and content personalization.
• Optimized Amazon's advertising program using data-driven insights, resulting in a 15% reduction in cost per acquisition (CPA) over a span of 1 year.
• Engineered and maintained a social media calendar, producing content that increased engagement rates by 27% across Instagram and Facebook.
• Coordinated with product managers and designers to ensure marketing materials met branding guidelines, streamlining the approval process and cutting production time by 10%.
• Optimized Amazon's advertising program using data-driven insights, resulting in a 15% reduction in cost per acquisition (CPA) over a span of 1 year.
• Engineered and maintained a social media calendar, producing content that increased engagement rates by 27% across Instagram and Facebook.
• Coordinated with product managers and designers to ensure marketing materials met branding guidelines, streamlining the approval process and cutting production time by 10%.
Social Media Manager | Company C
June 2015 — December 2017, Phoenix, USA
• Crafted and scheduled 200+ social media posts monthly, boosting brand visibility and interaction by 35% on channels like LinkedIn and Twitter.
• Tracked and analyzed social media metrics, providing detailed monthly reports that informed campaign strategies and contributed to a 20% increase in ROI.
• Oversaw all social media advertising efforts, leading to a 30% rise in leads generated through targeted promotions and boosted posts.
• Tracked and analyzed social media metrics, providing detailed monthly reports that informed campaign strategies and contributed to a 20% increase in ROI.
• Oversaw all social media advertising efforts, leading to a 30% rise in leads generated through targeted promotions and boosted posts.
Content Marketing Intern | Company D
January 2014 — May 2015, San Diego, USA
• Assisted in creating and distributing 50+ pieces of high-quality content per month, enhancing brand awareness by 15%.
• Conducted keyword research and integrated SEO best practices, leading to a 10% uplift in organic search traffic.
• Supported the digital marketing team by analyzing competitor activities, which contributed to the adjustment and improvement of our content strategy.
• Conducted keyword research and integrated SEO best practices, leading to a 10% uplift in organic search traffic.
• Supported the digital marketing team by analyzing competitor activities, which contributed to the adjustment and improvement of our content strategy.
Education
Bachelor of Science in Marketing | University of Southern California
2013
Expert-Level Skills
SEO, SEM, PPC, Google Analytics, Moz, Ahrefs, Social Media Management, Content Marketing, A/B Testing, Email Marketing, Data Analysis, Cross-functional Collaboration, Strategic Planning, Creative Problem-Solving
