Freelance Social Media Manager Resume
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Charles Bloomberg
PROFESSIONAL SUMMARY
Dynamic Freelance Social Media Manager with strong expertise in crafting compelling content and executing data-driven campaigns to enhance brand visibility and engagement. Proven success in leveraging analytics to boost social media performance across diverse industries.
PROFESSIONAL Experience
Freelance Social Media Manager | Company A
March 2020 — Present, Austin, USA
• Developed tailored social media strategies for over 15 clients, resulting in an average engagement increase of 40% across platforms.
• Directed content creation and curation for multi-channel marketing campaigns using Adobe Creative Suite, achieving a 25% rise in followers quarter-over-quarter.
• Managed social media advertising budgets totaling over $150k annually, optimizing spend for an average cost reduction of 20% while maintaining desired reach and frequency.
• Conducted detailed audience analysis and utilized insights to inform targeted content creation, increasing client click-through rates by 30%.
• Implemented comprehensive social media tracking for campaign performance, using tools like Google Analytics and Hootsuite, enhancing data-driven decision-making and driving 50% more leads.
• Directed content creation and curation for multi-channel marketing campaigns using Adobe Creative Suite, achieving a 25% rise in followers quarter-over-quarter.
• Managed social media advertising budgets totaling over $150k annually, optimizing spend for an average cost reduction of 20% while maintaining desired reach and frequency.
• Conducted detailed audience analysis and utilized insights to inform targeted content creation, increasing client click-through rates by 30%.
• Implemented comprehensive social media tracking for campaign performance, using tools like Google Analytics and Hootsuite, enhancing data-driven decision-making and driving 50% more leads.
Social Media Specialist | Company B
June 2018 — February 2020, Austin, USA
• Spearheaded the launch of 5 successful social media campaigns resulting in a 60% increase in brand mentions and a 35% growth in followers.
• Collaborated with cross-functional teams to align social media strategies with overall marketing initiatives, increasing brand consistency by 45%.
• Improved post-scheduling processes using Buffer, boosting team efficiency by 20% and ensuring a consistent online brand presence.
• Formulated and delivered monthly performance reports, tracking KPIs and recommending data-based optimizations that led to a 25% boost in campaign effectiveness.
• Collaborated with cross-functional teams to align social media strategies with overall marketing initiatives, increasing brand consistency by 45%.
• Improved post-scheduling processes using Buffer, boosting team efficiency by 20% and ensuring a consistent online brand presence.
• Formulated and delivered monthly performance reports, tracking KPIs and recommending data-based optimizations that led to a 25% boost in campaign effectiveness.
Digital Marketing Coordinator | Company C
January 2016 — May 2018, Houston, USA
• Achieved a 50% improvement in audience engagement through optimized social media content strategies across Facebook, Instagram, and LinkedIn.
• Assisted in the execution of integrated marketing campaigns, utilizing Mailchimp and social media, resulting in a 30% increase in lead generation.
• Established robust relationships with influencers, driving brand reach and message authenticity, which led to a 40% growth in brand followers.
• Assisted in the execution of integrated marketing campaigns, utilizing Mailchimp and social media, resulting in a 30% increase in lead generation.
• Established robust relationships with influencers, driving brand reach and message authenticity, which led to a 40% growth in brand followers.
Marketing Intern | Company D
June 2015 — December 2015, San Antonio, USA
• Provided support in managing the company's social media presence, increasing page likes by 20% within the first 3 months.
• Analyzed competitor activities and compiled monthly reports, contributing to a 15% increase in competitive insights.
• Assisted with content creation, utilizing graphic design skills to enhance post aesthetics and engagement.
• Analyzed competitor activities and compiled monthly reports, contributing to a 15% increase in competitive insights.
• Assisted with content creation, utilizing graphic design skills to enhance post aesthetics and engagement.
Education
Bachelor of Arts in Communications | University of Texas at Austin
May 2015
Expert-Level Skills
Social Media Strategy, Content Creation, Analytics & Reporting, Adobe Creative Suite, Buffer, Hootsuite, Audience Analysis, Engagement Optimization, Influencer Relations, Marketing Integration, Creative Problem-Solving, Communication, Team Collaboration, Digital Marketing Expert
