Media Planner Resume
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Charles Bloomberg
San Francisco, USA
charlesbloomberg@gmail.com
(621) 799-5548
in/cbloomberg
PROFESSIONAL SUMMARY
Experienced media planner adept at optimizing media spend across digital, print, and broadcast channels to maximize ROI. Proven track record in utilizing data-driven strategies to enhance campaign performance and audience engagement.
PROFESSIONAL Experience
Senior Media Planner | Company A
January 2020 — Present, San Francisco, USA
• Developed and executed multi-channel media plans for over 20 high-profile clients, achieving an average ROI increase of 35% across campaigns using Google Analytics and Nielsen tools.
• Spearheaded the integration of a new programmatic buying platform, leading to a 25% reduction in CPMs over a 6-month period.
• Conducted in-depth market research and competitive analysis, resulting in a 40% improvement in targeting accuracy and engagement rates.
• Collaborated with creative teams to align media strategies with brand objectives, leading to a 50% increase in client satisfaction scores.
• Managed a $15 million annual media budget, ensuring optimal allocation and compliance with financial goals and KPIs.
• Spearheaded the integration of a new programmatic buying platform, leading to a 25% reduction in CPMs over a 6-month period.
• Conducted in-depth market research and competitive analysis, resulting in a 40% improvement in targeting accuracy and engagement rates.
• Collaborated with creative teams to align media strategies with brand objectives, leading to a 50% increase in client satisfaction scores.
• Managed a $15 million annual media budget, ensuring optimal allocation and compliance with financial goals and KPIs.
Media Planner | Company B
June 2016 — December 2019, New York, USA
• Implemented cross-platform media campaigns for 15+ clients, resulting in a 20% increase in overall audience reach.
• Optimized media spend by 30% through advanced data analytics and performance tracking using AdWords, Facebook Ad Manager, and Excel.
• Directed A/B testing initiatives, leading to a 10% improvement in ad click-through rates and a 15% increase in conversion rates.
• Negotiated with media vendors to secure premium placements and added value, achieving a 25% cost-saving annually.
• Optimized media spend by 30% through advanced data analytics and performance tracking using AdWords, Facebook Ad Manager, and Excel.
• Directed A/B testing initiatives, leading to a 10% improvement in ad click-through rates and a 15% increase in conversion rates.
• Negotiated with media vendors to secure premium placements and added value, achieving a 25% cost-saving annually.
Assistant Media Planner | Company C
January 2014 — May 2016, Austin, USA
• Assisted in the creation and optimization of digital media plans, contributing to a 15% increase in campaign ROI.
• Executed daily media operations using platforms such as DoubleClick and Hootsuite, ensuring timely delivery and performance tracking.
• Analyzed campaign performance data to identify trends and recommended optimizations, resulting in a 20% enhancement in targeting efficiency.
• Executed daily media operations using platforms such as DoubleClick and Hootsuite, ensuring timely delivery and performance tracking.
• Analyzed campaign performance data to identify trends and recommended optimizations, resulting in a 20% enhancement in targeting efficiency.
Media Planning Intern | Company D
June 2013 — December 2013, Phoenix, USA
• Supported senior planners in developing media plans and presentations, gaining hands-on experience with media planning software.
• Researched and compiled competitive intelligence reports, aiding in strategic planning sessions.
• Assisted in coordinating media buys and placements, ensuring alignment with client budgets and objectives.
• Researched and compiled competitive intelligence reports, aiding in strategic planning sessions.
• Assisted in coordinating media buys and placements, ensuring alignment with client budgets and objectives.
Education
Bachelor of Arts in Communications | University of Southern California
May 2013
Expert-Level Skills
Media Planning, Market Research, Programmatic Buying, Data Analysis, Google Analytics, Nielsen, Cross-Platform Campaigns, AdWords, Facebook Ad Manager, DoubleClick, Hootsuite, Budget Management, A/B Testing, Vendor Negotiation, Client Relations, Strategic Planning, Team Collaboration, Analytical Thinking