When you build a PPC Executive resume, you’re doing what you already do best: setting up a campaign built to convert. Only this time, you’re the product.
You’ve got one shot to grab attention, show results, and prove you know how to make things perform. And just like with any good campaign, the difference between average and high-converting is all in the setup.
As a PPC Executive, you’re in the thick of it — managing budgets, refining keywords, running A/B tests, and optimizing for performance.
This guide will help you translate that hands-on knowledge into a resume that works as hard as you do — one that highlights your growth, ownership, and potential to level up.
In this article, you’ll find:
- 15+ PPC Executive resume examples tailored to different industries and experience levels
- Expert tips to position yourself as a sharp, reliable, and ROI-focused digital marketer
- A step-by-step guide to writing a resume that performs like a high-ROAS campaign
Sample PPC Executive Resumes
You know how to make campaigns perform — now it’s time to make your resume do the same. Whether you’ve been deep in Google Ads, testing creatives, or balancing budgets, your impact should show up just as clearly on paper as it does in the data.
This isn’t about listing every tool you’ve used — it’s about showing what actually worked. What did you improve? What results did you drive? What problems did you solve that no one else even noticed?
Below, you’ll find PPC Executive resume examples for different industries, levels, and specialties. Find one that fits where you are (or where you’re headed), then make it your own.
PPC Executive Resume
Highlight your experience managing paid campaigns across platforms like Google Ads and Meta. Emphasize your skills in bid adjustments, keyword research, A/B testing, and budget management. Include metrics like reduced CPA, improved CTR, or increased conversions. Show that you’re results-focused and know how to turn ad spend into measurable growth.
PROFESSIONAL SUMMARY
Results-driven PPC Executive with a robust understanding of digital advertising strategies and optimization principles, adept at driving cost-efficient campaign performance.
PROFESSIONAL Experience
PPC Executive | Company A
March 2022 — Present, Mountain View, USA
• Optimized over 50 PPC campaigns across multiple platforms, achieving an average ROI increase of 25% using data-driven strategies and A/B testing.
• Managed an annual advertising budget of $2 million, improving cost-per-click by 15% through detailed keyword research and bid adjustments utilizing Google AdWords and Bing Ads.
• Spearheaded a cross-functional team to streamline campaign performance reporting, reducing reporting time by 30% using Google Analytics and custom dashboards.
• Increased conversion rates by 20% within 6 months through strategic ad copy experimentation, audience segmentation, and targeting enhancements.
• Engineered and launched remarketing campaigns that boosted lead acquisition by 40%, integrating relevant audience insights and behavior analysis.
Digital Marketing Specialist | Company B
January 2020 — February 2022, Menlo Park, USA
• Directed a team of 4 in executing paid social media strategies that resulted in 30% increase in engagement rates and 15% growth in followers over a year.
• Developed comprehensive PPC campaigns, utilizing performance metrics to adjust targeting and achieve an 18% cost-per-acquisition reduction.
• Collaborated with analytics team to create detailed monthly reports, showcasing campaign improvements and contributing to iterative campaign refinement.
PPC Analyst | Company C
July 2017 — December 2019, Austin, USA
• Analyzed and reported on PPC campaigns for over 30 clients, enhancing campaign efficiency by 20% through accurate data interpretation and strategic recommendations.
• Executed keyword expansion initiatives, resulting in 10% increase in relevant traffic using SEMrush and Google Keyword Planner.
• Assisted in designing and launching landing pages, leveraging conversion rate optimization techniques to increase lead capture by 25%.
Junior PPC Specialist | Company D
May 2015 — June 2017, Atlanta, USA
• Supported PPC campaign execution for 15 accounts simultaneously, resulting in overall account growth of 15% through strategic ad placement and timing.
• Created keyword lists and negative keyword strategies, enhancing ad relevance and reducing non-converting clicks by 10%.
• Provided insights and optimization recommendations that improved Quality Scores by 12%, leveraging ad performance data and user intent analysis.
Education
Bachelor of Science in Marketing | University of Phoenix
May 2015
Expert-Level Skills
Pay-Per-Click Advertising, Google AdWords, Bing Ads, Data Analysis, Keyword Research, A/B Testing, ROI Optimization, Conversion Rate Optimization, PPC Budget Management, Creative Ad Copywriting, Google Analytics, Team Leadership, Strategic Planning, Reporting, Communication
Here are some sample resumes for PPC Execs in different stages of their careers.
Entry-Level PPC Executive Resume
Focus on transferable skills, certifications, or internships that show your interest in digital advertising. Mention familiarity with Google Ads, keyword tools, and basic performance metrics. Highlight your ability to learn quickly, follow testing frameworks, and support campaign execution. Include any personal projects or coursework related to PPC.
PROFESSIONAL SUMMARY
Detail-oriented and analytical PPC Executive with hands-on experience in managing and optimizing paid search campaigns to drive significant ROI. Skilled in data analysis and ad strategy to maximize performance across various digital platforms.
PROFESSIONAL Experience
PPC Executive | Company A
January 2023 — Present, Austin, USA
• Spearheaded the optimization of PPC campaigns across Google Ads and Bing Ads, increasing ROI by 30% within the first six months using advanced analytical tools.
• Conducted keyword research and analysis spanning over 10,000 potential terms, effectively targeting prospective customers and enhancing ad relevance.
• Collaborated with the creative team to develop compelling ad copy, contributing to a 25% increase in click-through rates with A/B testing over a period of 4 months.
• Implemented comprehensive bid strategies based on data-driven insights, leading to a cost reduction of 15% while maintaining conversion rate stability.
• Monitored and reported on performance metrics monthly, ensuring data accuracy and transparency in campaign results for stakeholders.
Assistant PPC Analyst | Company B
June 2021 — December 2022, Austin, USA
• Assisted in managing a portfolio of PPC campaigns with budgets totaling $500K, ensuring alignment with business objectives and ROI targets.
• Analyzed competitor strategies and forecasted digital trends to assist in refining campaign approaches, achieving a 20% increase in conversion rates.
• Provided data analysis support in real-time performance tracking, optimizing ad spend allocation across various client campaigns.
Digital Marketing Intern | Company C
August 2020 — May 2021, Nashville, USA
• Conducted thorough audits of PPC campaigns across multiple platforms ensuring maximized efficiency and relevance resulting in a 10% improvement in ad performance.
• Aided in creating weekly performance reports to track progress and insights, streamlining report generation process and reducing time by 25%.
• Assisted in developing landing pages for ad optimization, contributing to a 15% increase in conversion rates.
Marketing Assistant | Company D
September 2019 — July 2020, Nashville, USA
• Supported the marketing team in planning and executing PPC campaigns, handling day-to-day operations and data entry of ad performance.
• Conducted detailed market research to identify new opportunities for client campaigns, culminating in effective strategies for 3 major advertising accounts.
• Maintained up-to-date knowledge of PPC industry best practices and helped in implementing innovative approaches to campaign strategies.
Education
Bachelor of Science in Marketing | University of Texas at Austin
May 2019
Expert-Level Skills
Google Ads, Bing Ads, Google Analytics, Keyword Research, A/B Testing, Campaign Optimization, ROI Analysis, Data Analysis, Competitor Analysis, Ad Copywriting, Team Collaboration, Communication
Junior PPC Executive Resume
Highlight your foundational understanding of paid media platforms and eagerness to learn. Mention relevant tools you've used, such as Google Ads or SEMrush, and basic experience with bid strategy or ad copy. Emphasize strong attention to detail and a proactive attitude toward optimization and performance tracking.
PROFESSIONAL SUMMARY
Detail-oriented PPC Executive with a knack for optimizing digital ad campaigns to boost performance. Proven track record of implementing data-driven strategies, and reducing costs while maximizing reach.
PROFESSIONAL Experience
PPC Executive | Company A
January 2023 — Present, Denver, USA
• Developed and managed more than 50 PPC campaigns across multiple platforms including Google Ads and Bing, achieving an average click-through rate (CTR) increase of 25%.
• Implemented A/B testing strategies that improved ad conversion rates by 18% over a span of 6 months, utilizing tools like Google Optimize and Google Analytics.
• Reduced overall campaign cost-per-acquisition (CPA) by 30% by analyzing keyword data and reallocating budgets accordingly on a monthly basis.
• Collaborated with a team of 5 in the design and execution of 10+ retargeting ad campaigns, which resulted in a 20% increase in customer return visits.
• Provided weekly performance reports to senior management, utilizing Tableau and Google Data Studio to visualize data insights and inform strategic decisions.
Junior PPC Analyst | Company B
May 2022 — December 2022, Denver, USA
• Assisted in the management of digital advertising budgets for 15 clients, ensuring proper allocation and adherence to constraints, leading to budget savings of approximately 10%.
• Spearheaded keyword research efforts resulting in a 20% increase in relevant traffic, using tools such as SEMrush and Moz.
• Optimized existing ad copies and creatives to boost engagement rates by over 15%, collaborating with creative teams to ensure alignment with campaign objectives.
Digital Marketing Intern | Company C
June 2021 — April 2022, Colorado Springs, USA
• Assisted in building and launching over 20 social media advertising campaigns across Facebook and Instagram, achieving a reach of over 100,000 users monthly.
• Monitored and reported on campaign performance metrics weekly, increasing overall campaign ROI by 12% through strategic recommendations.
• Supported senior team members by conducting market research and participant analysis, facilitating data-driven decisions for campaign adjustments.
Marketing Assistant | Company D
January 2020 — May 2021, Boulder, USA
• Conducted competitive analysis and presented findings that informed the optimization of current marketing strategies, contributing to a 15% increase in market share.
• Assisted with content creation and social media management, growing the brand's online presence by 10% within six months.
• Delivered administrative support to the marketing team, improving organizational efficiency by 8% through process streamlining and calendar management.
Education
Bachelor of Science in Marketing | University of Colorado Boulder
December 2019
Expert-Level Skills
PPC Campaign Management, Google Ads, Bing Ads, A/B Testing, Digital Marketing, Keyword Analysis, SEMrush, Google Analytics, Tableau, Strategic Planning, Data-Driven Decision Making, Strong Communication
Mid-Level PPC Executive Resume
Showcase your growing ownership of campaigns and results. Emphasize hands-on experience with campaign setup, optimization, and reporting. Mention contributions to improving ROAS, scaling budgets, or testing creative strategies. Demonstrate that you're ready to take on more responsibility and contribute to the overall performance strategy.
PROFESSIONAL SUMMARY
Results-driven PPC Executive with 5+ years of experience in optimizing digital advertising campaigns. Expert in utilizing data-driven strategies to enhance ROI and achieve business objectives.
PROFESSIONAL Experience
PPC Executive | Company A
January 2020 — Present, Austin, USA
• Managed over $3 million in annual PPC advertising budgets, achieving a 20% increase in ROI through strategic keyword optimization and data-driven bidding strategies.
• Developed and implemented over 500 ad campaigns annually for e-commerce initiatives, utilizing Google Ads and Bing Ads to drive a 35% increase in web traffic.
• Conducted comprehensive A/B testing and ad copy analysis, resulting in a 25% boost in conversion rates across multi-channel ad platforms.
• Leveraged data analytics tools, such as Google Analytics and SEMrush, to identify market trends and optimize digital marketing strategies, reducing customer acquisition costs by 15%.
• Trained and mentored a team of 4 junior PPC specialists, improving team productivity by 30% through process optimization and skill development initiatives.
Digital Marketing Analyst | Company B
March 2017 — December 2019, San Jose, USA
• Analyzed PPC campaigns generating over 30,000 clicks per month, identifying actionable insights to boost client engagement by 20%.
• Spearheaded the integration of automated bidding strategies, resulting in a 10% cost reduction across 200 ongoing campaigns.
• Collaborated with cross-functional teams to design and execute digital marketing initiatives, contributing to a 15% annual growth in customer acquisition.
• Prepared monthly campaign performance reports for executive stakeholders, enhancing decision-making processes through comprehensive data visualization using Tableau.
PPC Specialist | Company C
July 2015 — February 2017, Raleigh, USA
• Executed monthly PPC campaigns for 25 client accounts, optimizing keywords and ad copy to increase click-through rates by 18%.
• Utilized advanced analytics to drive strategic decisions, achieving a 40% increase in qualified lead generation over a 12-month period.
• Collaborated with creative designers to develop engaging ad content, leading to a 22% improvement in campaign engagement metrics.
Marketing Coordinator | Company D
June 2013 — June 2015, Cleveland, USA
• Coordinated digital marketing efforts across 10 simultaneous projects, delivering 98% on-time campaign launches.
• Led SEO initiatives to enhance website visibility, increasing organic search traffic by 15% within 6 months.
• Assisted in developing PPC strategies that drove a 25% reduction in overall advertising costs.
Education
Bachelor of Science in Marketing | University of Texas at Austin
June 2013
Expert-Level Skills
PPC Advertising, SEM, Google Ads Certification, Bing Ads, SEO, Data Analytics, A/B Testing, Conversion Rate Optimization, Google Analytics, SEMrush, Tableau, Digital Marketing Strategy, Team Leadership, Communication
Senior PPC Executive Resume
Demonstrate your leadership in managing high-budget campaigns, mentoring junior team members, and refining strategy based on performance insights. Emphasize your ability to drive growth at scale, implement automation or AI tools, and lead cross-functional collaboration. Include results like scaling spend with consistent ROAS, introducing new channels, or optimizing processes that improved team efficiency.
PROFESSIONAL SUMMARY
Seasoned PPC Executive with over 10 years of experience driving successful online marketing campaigns, optimizing ad spend, and boosting ROI using strategic SEM techniques.
PROFESSIONAL Experience
Senior PPC Executive | Company A
January 2020 — Present, Chicago, USA
• Directed a team of 8 in the execution of over 25 complex PPC campaigns per month, achieving an average of 30% CTR increase across various industries.
• Optimized ad spend for clients, resulting in $2 million savings annually while increasing conversion rates by 40% using A/B testing and detailed performance analysis.
• Implemented data-driven strategies, integrating advanced analytics tools such as Google Analytics and SEMrush, boosting ROI by up to 50% in FY 2022.
• Developed comprehensive keyword strategies and conducted competitive analysis leading to a 35% growth in client SEO visibility over a 6-month period.
• Launched targeted ad campaigns across multiple platforms, increasing client reach by 25% and expanding customer base effectively.
PPC Manager | Company B
June 2016 — December 2019, Redmond, USA
• Managed a portfolio of clients with a combined ad budget exceeding $10 million, achieving a 45% increase in annual ROI.
• Collaborated with cross-functional teams to refine campaign strategies, enhancing ad relevance and audience targeting accuracy by 38%.
• Engineered PPC strategies that led to a 60% reduction in CPA (Cost Per Acquisition) through continuous keyword and bid optimization.
• Led regular workshops and training sessions to improve internal team’s proficiency in utilizing PPC tools, increasing overall productivity by 20%.
Digital Marketing Specialist | Company C
September 2012 — May 2016, Austin, USA
• Spearheaded digital marketing campaigns that yielded an 80% increase in leads generation and a 50% improvement in sales inquiries.
• Developed tailored PPC strategies for over 50 clients, achieving revenue growth of up to $100,000 per quarter.
• Utilized Google AdWords, Facebook Ads, and other paid media tools effectively to enhance brand presence and attract niche markets.
Junior PPC Analyst | Company D
July 2010 — August 2012, Phoenix, USA
• Assisted in managing PPC accounts with budget allocations of over $500,000, contributing to a 20% increase in client retention rates.
• Conducted comprehensive market research and analysis to support key decision-making processes regarding ad placements.
• Played a key role in drafting PPC proposals that led to acquiring 15 new clients, increasing company revenue by 25% over one year.
Education
Bachelor of Science in Marketing | University of Michigan
May 2010
Expert-Level Skills
PPC Campaign Management, SEM, Google AdWords, Google Analytics, A/B Testing, Keyword Optimization, Bid Strategies, ROI Analysis, Team Leadership, Strategic Planning, Communication
And here are some sample resumes for this career in different types of roles and industries.
Paid Search Executive Resume
Focus on your expertise in search engine advertising, especially within Google and Microsoft Ads. Highlight keyword research, search intent targeting, and ad copy testing. Share results like increased search CTR or lower CPCs. Showcase your ability to match user queries with relevant ads and drive traffic efficiently.
PROFESSIONAL SUMMARY
Results-driven PPC executive with comprehensive expertise in managing and optimizing large-scale paid search campaigns over multiple platforms. Skilled in leveraging data-driven strategies to augment conversion rates and maximize ROI.
PROFESSIONAL Experience
PPC Executive | Company A
January 2023 — Present, Phoenix, USA
• Spearheaded the optimization of a $2M annual budget for Google Ads campaigns, enhancing conversion rates by 25% within 6 months through strategic keyword bidding and A/B testing.
• Managed 300+ ad groups across multiple verticals, achieving an average Cost Per Acquisition (CPA) reduction of 20% using advanced targeting settings and audience segmentation.
• Engineered dynamic ad copy in collaboration with creative teams, increasing click-through rates (CTR) by 15% quarter-over-quarter.
• Implemented automated bidding strategies using Google's AI, achieving a 30% improvement in return on ad spend (ROAS).
• Analyzed campaign performance data weekly, providing actionable insights to stakeholders that resulted in an incremental revenue increase of $500K annually.
SEM Specialist | Company B
May 2020 — December 2022, Phoenix, USA
• Directed SEM campaigns for a $1.5M budget, optimizing for peak performance across Bing Ads and Google Ads, which resulted in a 40% CTR uplift over the campaign lifecycle.
• Built comprehensive keyword strategies that increased traffic by 50%, employing thorough competitor analysis and market research for keyword expansion.
• Devised and launched a cross-platform Retargeting Adwords campaign yielding a 35% increase in client engagement through programmatic display advertising.
Paid Search Analyst | Company C
June 2018 — April 2020, Phoenix, USA
• Developed monthly campaign reports using Google Analytics and Excel, enhancing client satisfaction scores by 10% through transparency and detailed performance insights.
• Collaborated with design teams to optimize landing pages, reducing join time by 15% and uplifting the conversion rate by 18%.
• Executed daily monitoring and adjustments of bids and budgets, directly contributing to a 30% reduction in non-performing expenditures.
Digital Marketing Intern | Company D
September 2017 — May 2018, Phoenix, USA
• Assisted in managing social media ad campaigns on Facebook and Instagram, driving brand awareness and achieving a follower growth rate of 25%.
• Conducted competitor analysis reports monthly, providing foundational insights for strategic product positioning.
• Provided support in ad copy production, leading to an increase in ad engagement by 10% over a 4-month period.
Education
Bachelor of Science in Marketing | Arizona State University
May 2017
Expert-Level Skills
Google Ads Certified, Bing Ads, Google Analytics, SEMrush, Keyword Research, Conversion Rate Optimization, A/B Testing, CPC Optimization, Data Analysis, Campaign Strategy Development, Team Collaboration, Analytical Thinking
Google Ads Executive Resume
Demonstrate deep familiarity with the Google Ads platform, including campaign setup, audience targeting, and budget management. Emphasize your success in optimizing for conversions and minimizing wasted spend. Highlight specific features like responsive search ads, performance max, and conversion tracking.
PROFESSIONAL SUMMARY
Dynamic PPC Executive with over 5 years of expertise in optimizing Google Ads campaigns and driving ROI through strategic targeting and data analysis. Proven record of managing significant ad budgets and implementing innovative strategies to exceed client goals.
PROFESSIONAL Experience
PPC Executive | Company A
January 2021 — Present, Seattle, USA
• Spearheaded the management of $2 million annual budget Google Ads campaigns, achieving a 35% increase in conversion rates over 12 months using advanced targeting techniques.
• Implemented A/B testing strategies for over 50 campaigns monthly, improving click-through rates by an average of 20% using data-driven insights.
• Collaborated with creative and content teams to optimize ad copy and landing pages, increasing engagement by 15% while maintaining brand consistency.
• Conducted in-depth market research and keyword analysis, reducing cost-per-click by 25% across 40+ active ads.
• Generated comprehensive analytical reports using Google Analytics, providing actionable insights to stakeholders every quarter, enhancing strategic decisions.
Senior SEM Specialist | Company B
March 2018 — December 2020, Redmond, USA
• Directed a team of 5 in implementing SEM strategies, increasing web traffic by 50% over two years with Google Ads optimization.
• Managed pay-per-click budget of $1.5 million annually, improving return on ad spend by 40% through strategic bid adjustments.
• Optimized SEM campaigns for mobile and desktop platforms, achieving a 30% boost in impressions within six months.
• Streamlined reporting processes, reducing analysis time by 20% using Google Data Studio, enhancing decision-making efficiency.
PPC Analyst | Company C
June 2015 — February 2018, New Orleans, USA
• Developed and executed PPC campaigns for 20+ clients, achieving an average increase of 25% in revenue within the first quarter.
• Improved ad quality scores by 15% through meticulous keyword research and competitor analysis.
• Monitored and adjusted bids and budgets regularly, reducing unnecessary expenditure by 18% while maximizing ROI.
Digital Marketing Intern | Company D
June 2014 — May 2015, New Orleans, USA
• Assisted in the optimization of Google Ads accounts, increasing performance metrics by 15% through detailed data analysis.
• Conducted keyword research for SEO and PPC purposes, enhancing campaign relevance and click rates by 10%.
• Collaborated with the design team to create visually appealing ad banners, improving ad engagement rates by 8%.
Education
Bachelor of Business Administration in Marketing | University of Washington
June 2014
Expert-Level Skills
Google Ads, SEM, PPC Campaign Management, A/B Testing, Keyword Research, Analytics, Google Analytics, Google Data Studio, SEO, Ad Relevance Optimization, ROI Maximization, Team Leadership, Strategic Planning, Data-Driven Decision Making
SEM Executive Resume
Showcase your understanding of both paid and organic search efforts. Emphasize your role in improving ad visibility, boosting conversions, and supporting overall search marketing goals. Include tools like Google Search Console, Google Ads, and keyword research platforms.
PROFESSIONAL SUMMARY
Results-driven SEM Executive with expertise in managing high-impact PPC campaigns consistently delivering strong ROI through data-driven strategies.
PROFESSIONAL Experience
SEM Executive | Company A
July 2022 — Present, Seattle, USA
• Spearheaded PPC campaigns with Google Ads and Bing Ads, managing a monthly budget of $500,000 and achieving an average ROI increase of 35% year-over-year through strategic bid management and ad optimizations.
• Developed and implemented A/B testing protocols for over 200 ad variations, resulting in a 20% increase in click-through rate (CTR) within six months by analyzing conversion data trends.
• Engineered a comprehensive keyword strategy improvement plan utilizing SEMrush and Google Keyword Planner, leading to a 40% increase in relevant organic traffic to targeted landing pages.
• Oversaw cross-functional collaboration with the design team to create high-impact ad creatives, resulting in a 15% rise in campaign engagement over 12 months.
• Directed the integration of cutting-edge analytics tools like Google Analytics and Tableau for real-time reporting, enhancing data accuracy by 25% and optimizing decision-making processes.
Digital Marketing Specialist | Company B
March 2020 — June 2022, Redmond, USA
• Managed PPC campaigns across Google, Facebook, and LinkedIn Ads platforms, achieving a 28% cost per acquisition (CPA) reduction within eight months by refining targeting and bid strategies.
• Optimized landing pages using Unbounce, resulting in a 30% boost in conversion rates by leveraging heatmaps and user behavior analysis.
• Increased keyword quality scores by 15% through meticulous negative keyword curation and ad automation, boosting overall campaign effectiveness.
• Drove account growth by 40% over a two-year period by developing customized SEM strategies tailored to diverse client needs.
SEM Coordinator | Company C
January 2018 — February 2020, Austin, USA
• Launched targeted PPC campaigns with a focus on local market penetration, achieving a 25% increase in local conversion metrics within a year.
• Analyzed ad performance metrics weekly, utilizing data from Google Analytics to refine bids and targeting, enhancing performance by 18% in under six months.
• Collaborated with the SEO team to align PPC efforts with organic strategies, leading to a 20% increase in overall web traffic and enhanced brand visibility.
SEM Analyst | Company D
June 2015 — December 2017, San Francisco, USA
• Assisted in managing multiple SEM accounts with respect to tracking and improving key performance indicators, achieving a 22% improvement in ROI across all accounts.
• Conducted thorough market research and competitor analysis reports bi-weekly, informing strategic decision-making and contributing to a 15% market share increase.
• Designed and executed keyword targeting strategies, increasing ads' relevancy scores by 10% and resulting in improved ad placements.
Education
Bachelor of Science in Marketing | University of Southern California
May 2015
Expert-Level Skills
PPC Management, Google Ads, Bing Ads, Google Analytics, SEMrush, A/B Testing, Conversion Rate Optimization, Data Analysis, Campaign Strategy, Team Collaboration, Problem Solving, Strategic Communication
Digital Advertising Executive Resume
Emphasize your versatility across digital channels, including search, display, and social. Highlight your ability to manage cross-platform budgets and optimize creative assets. Mention achievements like increased click-through rates, campaign scalability, and creative testing insights.
PROFESSIONAL SUMMARY
Highly driven PPC Executive with over 5 years of experience optimizing digital advertising campaigns for maximum ROI. Proficient in leveraging analytical data to drive targeted marketing initiatives.
PROFESSIONAL Experience
PPC Executive | Company A
March 2022 — Present, Seattle, USA
• Managed and optimized over 50 PPC campaigns across multiple platforms, including Google Ads and Bing Ads, achieving an average ROI improvement of 35% within six months.
• Conducted in-depth keyword research and A/B testing for over 150 ad creatives, resulting in a 20% improvement in click-through rates (CTR).
• Implemented automated bidding strategies for ads, reducing manual intervention by 40% and increasing campaign efficiency by 25%.
• Spearheaded a cross-functional team to integrate new analytics tools such as Google Analytics and SEMRush, enhancing data tracking and reporting accuracy by 30%.
• Coordinated monthly performance review meetings with stakeholders, presenting insights and strategic plans that increased client satisfaction metrics by 15%.
PPC Specialist | Company B
January 2020 — February 2022, Menlo Park, USA
• Developed and launched over 200 PPC campaigns, boosting sales by 40% over a 12-month period and generating $2M in revenue.
• Analyzed user engagement metrics using tools like AdEspresso and Tableau, optimizing ad spend and reducing cost-per-click (CPC) by 22%.
• Collaborated with the creative team to design visually compelling and on-brand ad copy, leading to a 15% increase in user engagement.
• Increased landing page conversion rates by 18% through continuous testing and optimization, aligning with best practices and insights derived from ClickFunnels.
Digital Marketing Analyst | Company C
July 2017 — December 2019, Austin, USA
• Engineered new strategies for digital ad spend, resulting in a 10% reduction in budget wastage and better allocation of resources.
• Enhanced reporting accuracy by creating comprehensive KPIs dashboards using Google Data Studio, providing transparent performance insights.
• Led the implementation of a new CRM system, enhancing customer segmentation and targeting capabilities by 25%.
Marketing Coordinator | Company D
February 2015 — June 2017, Orlando, USA
• Assisted in the coordination and execution of digital marketing strategies, directly supporting a 20% increase in client base over two years.
• Tracked and processed marketing data through Excel, facilitating better decision-making and campaign adjustments by 15%.
• Designed visually appealing marketing collateral in Adobe Creative Suite, increasing brand visibility and awareness by 12%.
Education
Bachelor of Science in Marketing | University of California, Berkeley
May 2014
Expert-Level Skills
Google Ads, Bing Ads, SEMRush, Google Analytics, Tableau, AdEspresso, ClickFunnels, A/B Testing, Keyword Research, Campaign Management, ROI Optimization, Data Analysis, Cross-functional Team Leadership, Strategic Planning, Creativity
PPC Account Executive Resume
Highlight your experience working directly with clients or internal stakeholders to manage multiple ad accounts. Emphasize communication, organization, and performance tracking. Showcase results like account growth, reduced churn, or improved ROAS across different verticals.
PROFESSIONAL SUMMARY
Result-driven PPC Executive with expertise in managing high-budget ad campaigns across multiple platforms. Proven track record in optimizing ad performance and driving significant ROI improvements.
PROFESSIONAL Experience
PPC Account Executive | Company A
March 2022 — Present, Mountain View, USA
• Managed and optimized over $500,000 monthly ad spend across Google Ads and Bing Ads, achieving an average ROI improvement of 25% in 2023.
• Spearheaded the creation and execution of 250+ pay-per-click campaigns, consistently exceeding performance benchmarks and reducing cost-per-click by 18%.
• Utilized Google Analytics and Google Tag Manager to drive a 30% conversion rate increase through meticulous tracking and data-driven optimization.
• Collaborated with cross-functional teams to develop retargeting strategies, increasing user engagement by 40% and enhancing customer acquisition efforts.
• Wrote and tested ad copy variations for 400+ ads, achieving a click-through rate increase of 15% through A/B testing and continuous iteration.
Digital Marketing Specialist | Company B
July 2020 — February 2022, Cambridge, USA
• Implemented a comprehensive PPC strategy for HubSpot's product lines, resulting in a 20% increase in qualified leads and a 15% reduction in customer acquisition cost.
• Improved efficiency by developing automated reporting dashboards that reduced reporting time by 50% using Data Studio and Excel.
• Directed keyword research and ad group structuring that led to a 12% increase in ad relevance and higher Quality Scores across platforms.
• Achieved recognition for consistently optimizing campaigns to drive high-quality traffic, increasing overall sales opportunity conversion by 10%.
PPC Specialist | Company C
January 2018 — June 2020, Chicago, USA
• Developed and maintained over 100 PPC campaigns for a diverse portfolio of clients, increasing average client revenue by 22% annually.
• Led A/B testing initiatives and keyword optimization processes, which resulted in a 15% improvement in click-through rates across all campaigns.
• Provided in-depth analysis and reporting using SEMrush and Tableau, enabling data-driven decision-making for client strategy adjustments.
Junior PPC Analyst | Company D
April 2016 — December 2017, Seattle, USA
• Assisted in the daily management of PPC campaigns for over 50 clients, contributing to an overall increase in account performance by 18%.
• Processed and analyzed large datasets to identify trends and opportunities for campaign improvement, enhancing ad relevance and competitiveness.
• Supported the creation of monthly performance reports, streamlining report generation and reducing lead time by 30% through automation techniques.
Education
Bachelor of Science in Marketing | University of Michigan
May 2015
Expert-Level Skills
PPC Management, Google Ads, Bing Ads, Google Analytics, SEMrush, Keyword Research, Conversion Rate Optimization, Data Analysis, A/B Testing, Strategic Planning, Budget Management, Cross-Functional Collaboration, Strong Communication Skills, Problem Solving
Cross-Channel PPC Executive Resume
Demonstrate your ability to manage paid campaigns across multiple platforms such as Google, Meta, LinkedIn, or TikTok. Emphasize your skill in coordinating messaging, analyzing performance by channel, and maintaining consistent performance goals.
PROFESSIONAL SUMMARY
Strategic PPC Executive with over 6 years of cross-channel expertise optimizing digital advertising campaigns to maximize ROI and drive business growth.
PROFESSIONAL Experience
Cross-Channel PPC Executive | Company A
April 2021 — Present, Dallas, USA
• Led cross-channel PPC campaigns resulting in a 35% increase in ROI across Google Ads, Facebook Ads, and Bing Ads, managing a monthly ad spend exceeding $500,000.
• Engineered sophisticated A/B testing strategies using Google Optimize, improving ad conversion rates by 20% over three consecutive quarters.
• Implemented data-driven bid management processes through Google Ads Editor and Bing Ads Editor, reducing CPA by 25% over six months.
• Collaborated with creative teams to develop compelling ad copy and visual assets, resulting in a 15% increase in CTR on key campaigns.
• Oversaw the integration of Google Analytics and HubSpot, achieving a 40% boost in lead quality and alignment with sales objectives.
Digital Marketing Specialist | Company B
January 2019 — March 2021, Dallas, USA
• Managed multi-channel advertising campaigns with budgets exceeding $2 million per quarter, resulting in an average ROI increase of 30%.
• Developed and launched precision-targeted remarketing strategies, increasing customer retention by 25% over an 18-month period.
• Designed and automated reporting systems using Data Studio and Excel, reducing data analysis time by 50% and improving decision-making efficiency.
PPC Analyst | Company C
June 2016 — December 2018, Houston, USA
• Analyzed PPC campaign performance, leading to a budget reallocation that improved conversions by 40% across key demographics.
• Developed keyword strategies that enhanced organic traffic by 15% and improved paid search visibility using SEMrush and Moz tools.
• Conducted weekly competitive analysis, using insights to improve ad positioning and achieved a 12% increase in market share.
Marketing Assistant | Company D
January 2015 — May 2016, Austin, USA
• Assisted in the creation and scheduling of social media advertisements that led to a 25% boost in brand engagement within the first quarter.
• Processed digital marketing data to provide actionable insights, contributing to a 10% rise in campaign efficiency.
• Coordinated with vendors and stakeholders to streamline campaign processes, reducing operational costs by 15%.
Education
Bachelor of Science in Marketing | University of Texas at Austin
May 2014
Expert-Level Skills
PPC Management, Google Ads, Facebook Business Manager, Bing Ads, ROI Optimization, A/B Testing, Google Analytics, Data Analysis, SEMrush, HubSpot, Collaboration, Strategic Thinking
Retail PPC Executive Resume
Focus on experience driving results through product ads, shopping campaigns, and seasonal promotions. Highlight your success with ROAS, product feed optimization, and cart conversion. Mention tools like Google Shopping, Shopify, and Amazon Ads.
PROFESSIONAL SUMMARY
Results-oriented PPC Executive with extensive experience in managing and optimizing online advertising campaigns for retail businesses. Proven track record in driving marketing ROI and enhancing brand visibility through data-driven strategies.
PROFESSIONAL Experience
PPC Executive | Company A
March 2022 — Present, San Diego, USA
• Managed and optimized PPC campaigns for over 200 retail products, resulting in a 30% increase in click-through rates and a 25% decrease in cost per acquisition using Google Ads and Bing Ads.
• Led a cross-functional team of 5 to develop a comprehensive keyword strategy that boosted ad relevance scores by 15% across all campaigns.
• Analyzed market trends and competitor data to implement retargeting tactics, increasing conversion rates by 20% quarter-over-quarter.
• Spearheaded automatic bidding strategies that maximized ad spending efficiency, achieving an average ad position above 1.5 for key products.
• Collaborated with the creative team to A/B test ad copy and landing pages, resulting in a 12% improvement in conversion optimization.
PPC Analyst | Company B
January 2020 — February 2022, San Diego, USA
• Executed data-driven PPC campaigns for over 150 retail products on Google Ads, achieving a 28% increase in return on ad spend (ROAS).
• Improved account performance by conducting regular audits, reducing wasted spend by 18% through strategic keyword management.
• Created detailed reporting dashboards using Excel and Google Data Studio, enhancing stakeholder understanding of PPC efficacy and trends.
Digital Marketing Specialist | Company C
July 2017 — December 2019, Las Vegas, USA
• Developed and managed PPC campaigns that drove a 22% increase in online sales year-over-year for several retail clients.
• Implemented SEO and SEM strategies alongside PPC efforts that increased organic traffic by 35% over 12 months.
• Enhanced customer acquisition and retention by utilizing data analytics tools like Google Analytics, resulting in a 15% boost in loyalty program sign-ups.
Marketing Assistant | Company D
June 2015 — June 2017, Phoenix, USA
• Supported the marketing team by managing content and PPC strategies that increased brand visibility by 20% in regional markets.
• Assisted in developing targeted email marketing campaigns that improved open rates by 10% and click-through rates by 5% over the course of a year.
• Coordinated with external vendors and partners to ensure cohesive cross-channel marketing efforts.
Education
Bachelor of Science in Marketing | University of Southern California
May 2015
Expert-Level Skills
PPC Management, Google Ads, Bing Ads, Keyword Strategy, Conversion Rate Optimization, Data Analytics, Excel, Google Data Studio, A/B Testing, Cross-functional Collaboration, ROI Optimization, Team Leadership, Strategic Planning, Market Analysis, Communication
Travel Industry PPC Executive Resume
Highlight campaigns built around seasonality, location targeting, and high search volume keywords. Emphasize your role in driving bookings, reducing CPA, and managing dynamic ad creative. Mention experience with Google Ads, meta search engines, or online travel agent (OTA) platforms.
PROFESSIONAL SUMMARY
Results-driven PPC Executive with extensive experience in optimizing travel industry campaigns, leveraging advanced analytics and tools to increase ROI, and boost online visibility.
PROFESSIONAL Experience
PPC Executive | Company A
March 2020 — Present, Nashville, USA
• Implemented cost-effective Google Ads campaigns that increased conversion rates by 35% through strategic keyword optimization and A/B testing.
• Utilized advanced analytics tools like Google Analytics and SEMrush to monitor and adjust over $500K monthly ad spend, ensuring maximum ROI.
• Spearheaded a team of 5 in crafting creative ad copies and landing pages tailored to targeted audiences, improving click-through rate by 20%.
• Collaborated with cross-functional teams to enhance ad strategies, resulting in a 15% increase in web traffic for travel packages over 12 months.
• Improved quality score metrics across campaigns, reducing cost per acquisition by 25% over the past fiscal year.
Digital Marketing Specialist | Company B
January 2018 — February 2020, Nashville, USA
• Optimized multi-platform PPC campaigns across Bing Ads and Facebook Ads, increasing lead generation by 40% year-on-year.
• Directed targeted retargeting campaigns utilizing dynamic ad creative, leading to a 50% uplift in conversion from returning visitors.
• Tracked and analyzed key performance indicators, providing detailed reports to stakeholders, resulting in further optimization of advertising efforts.
PPC Specialist | Company C
September 2015 — December 2017, Nashville, USA
• Managed pay-per-click advertising budgets totaling $2M annually, achieving an average return on ad spend of 4:1.
• Designed and executed geo-targeted campaigns that enhanced visibility in key markets, generating a 25% increase in regional travel bookings.
• Provided comprehensive training to junior team members on PPC strategies and tools, fostering professional growth and team efficiency.
Junior PPC Analyst | Company D
June 2013 — August 2015, Nashville, USA
• Analyzed daily campaign performance using Google AdWords, making data-driven adjustments that lifted ad engagement by 10%.
• Assisted in creating detailed performance reports, driving strategic changes that lowered cost per click by 15% over 18 months.
• Conducted market research to identify competitive benchmarking, shaping future advertising strategies for enhanced market presence.
Education
Bachelor of Science in Marketing | Vanderbilt University
May 2013
Expert-Level Skills
PPC Management, Google Ads, Bing Ads, Google Analytics, SEMrush, Digital Marketing, Conversion Rate Optimization, A/B Testing, Retargeting Strategies, Budget Management, Team Leadership, Communication
Local PPC Executive Resume
Showcase your skill in managing geo-targeted campaigns that drive in-store visits or local service bookings. Emphasize strategies like location extensions, radius targeting, and local keyword optimization. Share results like improved foot traffic or increased calls from ads.
PROFESSIONAL SUMMARY
Results-driven PPC Executive with over 5 years of experience in optimizing campaigns and maximizing ROI for diverse clients. Proven expertise in Google Ads, Bing Ads, and analytics to drive data-informed decisions.
PROFESSIONAL Experience
PPC Executive | Company A
March 2021 — Present, Boston, USA
• Managed and optimized over 150 Google Ads campaigns monthly, achieving a 25% increase in conversion rates within 6 months, using advanced targeting techniques.
• Reduced cost per conversion by 30% across Bing Ads accounts by leveraging remarketing strategies and conducting A/B testing.
• Collaborated with the analytics team to track and report key performance metrics using Google Analytics, enhancing campaign strategies with data-driven insights.
• Spearheaded the launch of a multi-channel PPC strategy that increased company-wide digital ad reach by 40% within one year.
• Conducted monthly training sessions for junior PPC specialists, improving team performance and ensuring adherence to industry best practices.
PPC Specialist | Company B
January 2018 — February 2021, Boston, USA
• Optimized 200+ e-commerce campaigns for Google Shopping and Search Ads, resulting in a 20% uplift in sales over a two-year period.
• Improved click-through rates by 15% through strategic keyword selection and compelling ad copywriting.
• Developed tailored, automated bidding strategies using Google's automated rules, driving up efficiency and reducing management time by 10%.
• Increased audience engagement by implementing dynamic ad extensions, contributing to a 50% enhancement in user interaction.
Digital Marketing Analyst | Company C
June 2015 — December 2017, Providence, USA
• Analyzed digital marketing campaigns across various platforms measuring ROI and providing actionable insights to optimize ad performance.
• Assisted in the launch of a new affiliate marketing program, generating an additional 15% revenue stream within the first 6 months.
• Conducted competitive analysis and audience research to refine ad targeting and increase market share.
Junior PPC Specialist | Company D
March 2014 — May 2015, Providence, USA
• Maintained and updated customer databases for PPC campaigns, improving data accuracy by 20%.
• Assisted in the creation and execution of local digital marketing campaigns, contributing to a 10% increase in local client engagement.
• Provided regular performance reports to senior management, highlighting key metrics and growth opportunities in the PPC space.
Education
Bachelor of Science in Marketing | Northeastern University
May 2013
Expert-Level Skills
Google Ads, Bing Ads, SEMrush, Google Analytics, A/B Testing, Keyword Research, ROI Optimization, Ad Copywriting, Data Analysis, Remarketing Strategies, Team Leadership, Communication, Strategic Planning
Multilingual PPC Executive Resume
Emphasize your ability to manage campaigns in multiple languages or regions. Highlight localization efforts, translation accuracy, and platform knowledge across international markets. Showcase metrics like improved CTR in localized campaigns or increased market penetration.
PROFESSIONAL SUMMARY
Results-driven multilingual PPC Executive with a proven track record of optimizing campaigns across global markets. Expertise in strategic ad placements and keyword management to drive high ROI.
PROFESSIONAL Experience
PPC Executive | Company A
March 2022 — Present, San Francisco, USA
• Managed over $1.5 million in monthly budget allocations across multilingual campaigns, achieving a 20% increase in conversions within first quarter.
• Improved Click-Through Rate (CTR) by 35% utilizing advanced targeting techniques and A/B testing, leveraging Google's suite of ad tools.
• Spearheaded a cross-functional team for launching multilingual campaigns, collaborating with translation experts to ensure content accuracy across five languages.
• Executed keyword strategies that resulted in a 25% reduction in cost-per-click (CPC) while maintaining top ad placements consistently.
• Developed comprehensive reports using Google Analytics to track and provide insights into campaign performance, enhancing strategy efficiency by 15%.
Senior PPC Specialist | Company B
June 2018 — February 2022, Seattle, USA
• Increased ROI by 30% through the strategic optimization of ad copy and bid management across various platforms, including Bing Ads.
• Launched over 75 PPC campaigns for multilingual markets, optimizing landing pages to boost engagement by 40%.
• Mentored and trained 10 junior PPC analysts, improving team's overall productivity by 25% through effective coaching.
• Conducted in-depth competitor analysis leading to the successful identification of new growth opportunities, increasing market share by 15%.
PPC Analyst | Company C
January 2016 — May 2018, Austin, USA
• Implemented automated bidding strategies that improved campaign performance by 20%, using platforms such as Google Ads.
• Conducted thorough data analysis using Excel to identify trends, optimizing keyword bids to lower average CPC by 12%.
• Collaborated with design and copy teams to enhance ad creativity, leading to a 30% rise in ad engagement.
Junior PPC Analyst | Company D
June 2014 — December 2015, Raleigh, USA
• Assisted in managing PPC campaigns with a budget exceeding $500,000, achieving a 15% increase in traffic volume within six months.
• Analyzed client reports to determine key performance metrics, leading to improved campaign strategies and a 10% increment in conversion rates.
• Gained proficiency in various PPC tools and software, including AdWords, enhancing ad targeting precision.
Education
Bachelor of Science in Marketing | University of California, Berkeley
May 2014
Expert-Level Skills
Google Ads, Bing Ads, Google Analytics, Data Analysis, Multilingual Campaigns, A/B Testing, Market Research, Ad Copy Creation, Keyword Management, Budget Management, Team Leadership, Communication, Strategic Thinking
In-House PPC Executive Resume
Highlight your experience working within a company’s internal marketing team. Emphasize long-term strategy development, cross-department collaboration, and deep understanding of the company’s products and goals. Share wins like reduced customer acquisition cost or scalable ad growth.
PROFESSIONAL SUMMARY
Results-driven PPC Executive with over 6 years of experience in managing large-scale campaigns, optimizing ROI, and leveraging data trends to drive growth. Expertise in utilizing industry-leading tools to enhance performance across diverse industries.
PROFESSIONAL Experience
PPC Executive | Company A
March 2021 — Present, Dallas, USA
• Spearheaded campaigns across Google Ads, Bing, and Amazon with a budget exceeding $5 million annually, achieving a 30% increase in ROI within the first year.
• Developed and implemented A/B testing strategies across more than 100 ad sets to refine targeting and messaging, resulting in a 25% increase in click-through rate (CTR).
• Optimized keyword strategies, contributing to a 35% reduction in cost-per-acquisition (CPA) compared to previous benchmarks.
• Collaborated with a cross-functional team to integrate PPC data insights into broader marketing strategies, enhancing synergy and increasing the overall market penetration by 15%.
• Utilized advanced analytical tools such as Google Analytics and Tableau to track, measure, and report on campaign performance bi-weekly.
PPC Specialist | Company B
January 2018 — February 2021, Bentonville, USA
• Managed a diverse portfolio of PPC campaigns for over 50 major brands with a combined monthly budget of $2 million, achieving an average CTR of 10%.
• Hired and trained a team of 5 junior PPC analysts, increasing team performance efficiency by 40% in six months.
• Drove campaign strategy development and execution, leading to a 20% increase in conversion rates across all managed accounts.
• Engineered automated bidding strategies using Google Ads scripts, resulting in a 15% cost-saving on average media spend.
Digital Marketing Coordinator | Company C
June 2016 — December 2017, Austin, USA
• Assisted in coordinating PPC campaigns across Google and Facebook platforms, handling budgets up to $500K annually.
• Built and maintained monthly reports on campaign performance, streamlining processes to ensure 100% on-time client deliverables.
• Provided insights from data analysis that directly influenced a 20% increase in customer engagement for key campaigns.
Marketing Intern | Company D
January 2015 — May 2016, San Antonio, USA
• Researched competitive keywords and compiled reports, aiding in refining targeting strategies for PPC campaigns.
• Formulated campaign analysis utilizing Excel and bespoke analytical tools, contributing to a 10% increment in lead generation.
• Assisted in executing social media marketing strategies, expanding reach by 12% over six months.
Education
Bachelor of Science in Marketing | University of Texas at Austin
December 2014
Expert-Level Skills
Google Ads, Bing Ads, Amazon Advertising Platform, Google Analytics, Tableau, A/B Testing, Keyword Strategy, ROI Optimization, Data Analysis, Team Leadership, Communication, Problem-Solving
Agency PPC Executive Resume
Showcase your ability to manage multiple client accounts, meet deadlines, and communicate results clearly. Highlight campaign variety, fast-paced optimization, and adaptability across industries. Mention client retention, upsell success, or performance improvements.
PROFESSIONAL SUMMARY
Results-driven PPC Executive with extensive experience in optimizing digital campaigns to drive increased conversion rates and ROI for top-tier clients. Proven track record of leveraging analytic tools and strategies to enhance performance across diverse platforms.
PROFESSIONAL Experience
PPC Executive | Company A
January 2023 — Present, Miami, USA
• Managed over $1.5M in PPC budgets across Google Ads, Bing, and social media platforms, achieving an average ROI increase of 35% for clients within a year.
• Led the development and execution of over 120 PPC campaigns monthly, utilizing advanced keyword research and audience targeting techniques to ensure maximum reach.
• Engineered automated bidding strategies using Google Ads scripts and AI-driven tools, resulting in a 20% decrease in cost-per-click across campaigns.
• Collaborated with cross-functional teams to design creative ad copies and landing pages, improving conversion rates by 18% over a 6-month period.
• Analyzed performance metrics and presented comprehensive reports to stakeholders, enhancing decision-making with actionable insights.
Digital Marketing Specialist | Company B
March 2020 — December 2022, Dallas, USA
• Spearheaded PPC strategies for a portfolio of 15+ clients, contributing to a 40% increase in total monthly impressions.
• Designed and launched A/B testing frameworks that optimized ad copy and landing page designs, boosting conversion rates by 25% in nine months.
• Developed and maintained dashboards in Google Data Studio for real-time performance tracking, reducing manual reporting time by 15 hours weekly.
• Negotiated contracts and managed relationships with external vendors, optimizing media buys and reducing costs by 10% annually.
PPC Analyst | Company C
June 2018 — February 2020, Austin, USA
• Implemented keyword bidding strategies across Google Ads that improved CPA by 20% over a span of 12 months.
• Conducted in-depth competitor analysis and market research, identifying trends that led to a 15% CTR improvement.
• Assisted in training 3 junior analysts on advanced SEO and PPC techniques, enhancing team efficiency.
Marketing Intern | Company D
May 2017 — May 2018, Orlando, USA
• Assisted in the execution and tracking of digital marketing campaigns, contributing to a 10% increase in site traffic.
• Created weekly performance reports using Google Analytics and Excel, streamlining data presentation for better insights.
• Supported the creative team by researching and compiling data on emerging PPC trends.
Education
Bachelor of Science in Marketing | University of Florida
May 2017
Expert-Level Skills
PPC Management, Google Ads Certification, Bing Ads, A/B Testing, SEO & SEM, Google Analytics, Keyword Research, Conversion Rate Optimization, Data Analysis, Creative Ad Design, Cross-Functional Collaboration, Vendor Negotiation, Communication
E-commerce PPC Executive Resume
Focus on paid campaigns driving online sales, especially with platforms like Google Shopping, Meta Ads, and Amazon PPC. Highlight experience optimizing product feeds, A/B testing creatives, and managing retargeting funnels. Showcase revenue impact and conversion metrics.
PROFESSIONAL SUMMARY
Results-driven PPC Executive with extensive experience managing high-budget campaigns for e-commerce platforms to optimize ROI. Proficient in data analysis, campaign strategy, and utilization of advanced advertising technologies.
PROFESSIONAL Experience
Senior PPC Executive | Company A
January 2022 — Present, Chicago, USA
• Managed over $1.5 million monthly ad spend, optimizing return on investment by 35% through strategic keyword placement and bid adjustments.
• Implemented automated bidding strategies, reducing cost per acquisition by 20% across 10,000+ campaigns monthly.
• Spearheaded a cross-platform advertising initiative, resulting in a 45% increase in conversion rates on Google Ads and Facebook Ads over 6 months.
• Led A/B testing initiatives on ad creatives, improving click-through rates by 50% for top-performing products in 12 months.
• Utilized Google Analytics and Data Studio to create in-depth reports for stakeholders, driving decision-making and strategic adjustments on a weekly basis.
PPC Specialist | Company B
June 2020 — December 2021, Brooklyn, USA
• Developed and managed PPC campaigns generating more than $500,000 in monthly revenue, achieving a 30% increase in ROAS within one year.
• Identified new market trends and audience insights through competitor research, enabling a 25% growth in market share.
• Enhanced customer retention by 40% through targeted remarketing strategies using advanced segmenting techniques.
• Automated repetitive tasks using scripts, saving 15 hours per week and improving overall campaign management efficiency.
PPC Account Manager | Company C
February 2018 — May 2020, Austin, USA
• Oversaw a team of PPC analysts managing 50+ client accounts, ensuring consistent performance improvements and satisfaction.
• Achieved a 20% reduction in CPC by optimizing landing page experiences across multiple e-commerce sectors.
• Tracked and analyzed campaign performance using Google Ads Editor, driving strategic enhancements to client campaigns.
PPC Analyst | Company D
May 2016 — January 2018, Denver, USA
• Assisted in the execution of PPC campaigns, contributing to a 30% increase in conversion rates over a year.
• Processed monthly campaign data using Excel, aiding in the formulation of actionable insights for future strategies.
• Conducted competitor analysis to fine-tune bidding strategies and audience targeting, resulting in a 15% greater ad reach.
Education
Bachelor of Science in Marketing | University of California, Berkeley
May 2016
Expert-Level Skills
Google Ads, Facebook Ads, Google Analytics, Data Studio, Keyword Research, A/B Testing, Conversion Rate Optimization, Retargeting, Automation Scripts, Team Leadership, Market Trend Analysis, Decision-Making
How to Write a PPC Executive Resume
The short answer: your PPC Executive resume should clearly show how you manage paid campaigns, make data-driven decisions, and improve performance across platforms.
Kick things off with a simple, polished header that makes it easy for hiring managers to find you. Then jump into a sharp, no-fluff summary. Use that space to highlight your ad platform knowledge, performance wins, and the value you’ve brought to past campaigns — like lowering CPA, boosting CTR, or scaling ROAS. Don’t just list what you did — show what changed because you did it.
When you move into your work experience, focus on impact. Be specific about what platforms you worked on, how you optimized campaigns, and what kind of results you delivered. Mention tools (like Google Ads or Meta Ads Manager), but make sure every bullet has a purpose — ideally with a number attached.
Then, add your education, relevant certifications, and core skills. If you’ve taken Google’s certifications, HubSpot courses, or anything from Meta Blueprint — include those. You can also add extra sections for freelance work, side projects, or personal ad experiments that show initiative and curiosity. That stuff matters.
Below, we’ll walk through how to structure your PPC Executive resume step by step. The summary goes right under your name — but trust us, it’s often easier to write after the rest is done.
Include all the necessary sections in the correct order
Here’s the standard order of sections for most PPC Executive resumes:
- Header with contact information
- Resume summary or objective
- Work experience
- Education
- Certifications
- Skills
Depending on your background, you can also add a few extra sections to help your resume stand out. For example:
- Campaign portfolio
- Freelance projects or client work
- Certifications and platform-specific badges (e.g., Google Ads, Meta Blueprint)
- Personal ad experiments or A/B test results
- Marketing blog, case studies, or thought leadership content
Make every section earn its place. If it doesn’t show your results, growth, or what makes you different — skip it.
Try to keep your resume to one page — but if you’ve got a deeper track record or more complex campaign experience, a two-page resume is totally fair game.
Recommended guides:
Create a professional resume header
Start with your name and contact information. Include:
- Your first and last name
- Phone number
- Professional email address
- Location (city and country)
Right under your name, add your title — like PPC Executive or Digital Advertising Executive. This gives recruiters immediate context for who you are and what you do.
For more information, see: How to Create a Resume Header
Describe your work history, focusing on paid marketing achievements
Use reverse-chronological order, starting with your most recent position.
For each entry, include:
- Job title
- Company name
- Location
- Dates of employment
Under each role, list 3–7 bullet points that focus on what you achieved — not just what your day-to-day looked like. Use clear action verbs and include metrics whenever you can (think: “Increased ROAS by 3.2x after campaign restructure” or “Cut cost-per-click by 18% through ongoing A/B testing”).
If you’ve used specific platforms or earned certifications (like Google Ads, Meta Blueprint, or GA4), add them into your experience section. This helps show your range of knowledge and improves your chances of getting past applicant tracking systems (ATS) that screen for relevant tools and keywords.
Recommended guides:
List your degrees and detail professional learning
Use an education section to outline your academic qualifications. Here’s how:
- List your highest degree first, followed by the institution name.
- If you’re early in your PPC career, feel free to include relevant coursework, digital marketing projects, or academic achievements that show your potential.
- For certifications, list anything like Google Ads certifications, Meta Blueprint, HubSpot Academy, or other digital marketing credentials that reinforce your skill set.
Recommended guides:
List your most relevant digital marketing skills in the skills section
Highlight a mix of technical PPC skills and marketing know-how in the skills section of your resume. You may also include platforms, tools, or certifications (e.g., Google Ads, Meta Ads Manager, Google Analytics).
For soft skills, focus on things like attention to detail, data analysis, communication, and adaptability — all key in managing high-performing campaigns.
You can organize your skills into categories like “Technical Skills” and “Soft Skills,” or list them together — just make sure they reflect the job description and your real strengths.
Need ideas? Here are key skills to feature on a PPC Executive resume:
Technical skills:
- Google Ads & Meta Ads Manager
- Keyword research & targeting
- A/B testing & ad copy optimization
- Campaign setup & budget pacing
- Conversion tracking & GA4
- Bid strategy & audience segmentation
- Retargeting & remarketing
- Microsoft Excel & data analysis
- Performance reporting & dashboards
Methodologies & Frameworks:
- Conversion Rate Optimization (CRO)
- Funnel strategy / Customer journey mapping
- Performance marketing principles
- A/B & multivariate testing
- Keyword match types & bidding strategies
- Attribution models (e.g., last-click, data-driven)
- Audience segmentation & retargeting frameworks
- Budget pacing & forecast modeling
Soft skills:
- Analytical thinking
- Attention to detail
- Time management
- Communication & collaboration
- Adaptability in fast-paced environments
- Curiosity & willingness to test/learn
- Problem-solving under pressure
For your complete guide on listing skills on a resume, check out: How to Put Skills on a Resume
You can also check out our guides on different resume skills:
Use additional sections as further proof of your digital marketing expertise
Your resume isn’t just a list of jobs — it’s a highlight reel. Extra sections are your chance to show the stuff that doesn’t always fit into a job title but absolutely adds to your value.
Whether you’re self-taught, freelanced on the side, or just hyper-curious about PPC, this is where you show your edge.
Here are some ways to customize your resume and prove you’re more than just clicks:
- Campaign portfolio or snapshots. If you’ve got screenshots, dashboards, or performance metrics from past campaigns (even mock or personal ones), link to them or include a brief section. Results speak louder than bullet points.
- Freelance or side projects. Run ads for a local business? Helped a friend’s brand with targeting? Built a test campaign for fun? These count — especially if you can talk about the outcome.
- Certifications & badges. A quick Google Skillshop badge might not seem huge, but it shows initiative. Include Google Ads, Meta Blueprint, HubSpot, or any platform-specific training you’ve completed.
- Marketing content or micro-case studies. If you’ve written about PPC strategy, shared breakdowns on LinkedIn, or created content around campaign insights, include a “Thought Leadership” section. It shows you're not just executing — you’re thinking.
- Events, workshops & conferences. Whether you attended Google Marketing Live, joined a Meta workshop, or participated in a growth marketing webinar, listing relevant events shows that you’re plugged into the ecosystem and constantly learning.
Make these sections work for you. If it adds context, shows results, or hints at how you think — keep it. If not, cut it. No filler. Just value.
Recommended resources:
Highlight the most relevant information in a resume summary
After you’ve completed the main sections of your resume, take a moment to zoom out and look it over in its entirety. What are the results you’re most proud of? What do you want recruiters to notice first?
That’s what belongs in your summary — a quick, high-impact snapshot of who you are, what you’re great at, and what kind of results you bring to the table. It goes right under your contact info and gives hiring teams a reason to keep reading.
This segment should be short and sweet, with maximum impact (just like the perfect ad). In 3–4 sentences, highlight your biggest wins, campaign specialties, and platform strengths. What makes you good at this work? What kind of value have you delivered for brands, clients, or products?
Don’t forget: stick to outcomes. If you’ve improved ROAS, lowered CPC, scaled spend, or nailed audience targeting — lead with that. Make it clear that you don’t just run ads, you make them perform.
If you're newer to PPC or still building experience, a resume objective can work in lieu of a summary — something that shares what you’re working toward and the value you’re ready to bring.
Example PPC Executive summary:
“Performance-focused PPC Executive with 3+ years of experience managing paid search and social campaigns across Google Ads, Meta, and LinkedIn. Skilled in A/B testing, audience segmentation, and budget optimization. Known for scaling campaigns with 4x ROAS and reducing CPA by 28% through data-led targeting and creative iteration.”
Having trouble writing one for yourself? You're not alone — most people find it hard to sum themselves up. Let Rezi AI Resume Summary Generator do the heavy lifting and generate a custom PPC exec summary based on your skills and goals.
Here’s a preview of the writer in action:
For more information on PPC Executive resume summaries and beyond: How to Write a Professional Resume Summary
For finishing touches, make sure your resume looks professional
Before you hit send, make sure your resume is easy to read and built to perform — just like a good ad.
- Stick with a simple layout, clean resume font, and consistent formatting. You don’t need fancy visuals or complicated templates — they can confuse ATS systems and distract from the actual content.
- Keep it short and focused. If you’re early in your PPC career, aim for one page. If you’ve got more experience or a wider portfolio of campaigns, two pages can work, so long as every line earns its spot.
- Tailor your resume to the role. Match the job description by including relevant tools (like Google Ads, Meta Ads Manager, or GA4) and ATS keywords.
- Want to make sure you’re hitting the right terms without guessing? Use Rezi AI Keyword Targeting to help your resume get seen by the right people — and pass ATS scans with no stress.
Recommended resource: How to Format a Resume
What Makes PPC Executive Resumes Different
In short: a PPC Executive resume is all about performance. Focus on measurable results such as lower CPAs, higher ROAS, smarter targeting, and optimized spend.
You can see it as a performance report disguised as a resume. You’re proving you know how to use specific tools to drive growth. Think less “what you did” and more “what changed because you did it.” It’s a snapshot of how you think, test, and improve — fast.
Here’s what that actually looks like:
Make it tool- and platform-specific
PPC isn’t one of those jobs where tools are optional; your ability to use platforms like Google Ads or Meta Ads Manager is part of the role itself.
What it means for you:
- Showcase hands-on experience with tools like Google Ads, Meta Ads Manager, and GA4.
- Prove you’re not just aware of these platforms — you know how to make them perform.
- Show off certifications, badges, or training that back up your skill set.
Make it data-driven and performance-focused
Metrics are everything. This isn’t the kind of resume where vague descriptions cut it; every bullet point should tell a story backed by numbers.
What it means for you:
- Showcase metrics like reduced CPA, increased ROAS, or improved CTR.
- Prove how your decisions directly impacted campaign performance.
- Show off your ability to analyze data, spot trends, and make smart adjustments.
Blend tech skills with marketing instinct
PPC sits at the intersection of automation and human insight, and the best resumes show both.
What it means for you:
- Showcase how you balance testing, targeting, and creative decision-making.
- Prove you understand audiences, intent, and how to deliver the right message at the right time.
- Show off examples where your choices — not just the algorithm — led to better results.
Bonus Resources for PPC Executives
The following resources are useful for career development well beyond your next interview or job application. To sharpen your skills, stay ahead of ad trends, and level up your career, these tools, communities, and learning platforms can help you boost performance and stay competitive — whether you’re chasing bigger budgets, better results, or your next role.
Professional associations and networks
A community for performance and content marketers with resources, job boards, and active Slack channels.
A digital hub for growth marketers, packed with case studies, AMAs, and real-life campaign experiments.
A growth-focused community with access to frameworks, live trainings, and real-time feedback from other marketers.
Online learning platforms and certifications
Official training and certifications for Google Ads, GA4, and other essential tools for PPC pros.
Meta’s free courses and certifications for running effective campaigns on Facebook, Instagram, and beyond.
High-impact marketing courses on growth, paid acquisition, CRO, and analytics — built for pros, not beginners.
Free digital marketing certifications that include lessons on lead gen, email marketing, and paid media basics.
Publications and thought leadership
A newsletter covering industry shifts, platform changes, and marketing news — short, sharp, and easy to skim.
In-depth PPC guides, industry updates, and optimization tips from one of the OG paid media platforms.
Actionable insights and SEO/PPC crossover strategies for performance-driven marketers.
Tools and platforms
A tool to see your competitors’ ad strategy, keyword performance, and what’s actually working in your niche.
A full-suite digital marketing platform with PPC, SEO, and competitive research tools.
Meta ad creation and testing tool that helps you A/B test faster and scale creative more easily.
User reviews of ad tools, automation platforms, analytics software, and more — helpful for choosing your next stack.
Summary
Here’s everything we covered… the TL;DR of how to write a PPC Executive resume that performs:
- Structure it strategically. Use this format: Header, Resume Summary or Objective, Work Experience, Education, Certifications, and Skills. Add optional sections like Campaign Portfolio, Freelance Projects, or Certifications to stand out.
- Write a performance-focused summary. Your resume summary should highlight the real value you bring to paid media. Think: reduced CPA, boosted ROAS, scaled spend, or launched high-performing A/B tests.
- Focus on achievements in your work history. List roles in reverse-chronological order. Use action verbs and data to show what changed because of your work — not just what you were responsible for.
- Include relevant education and certifications. List your highest degree and any courses or badges that show your growth mindset, including Google Skillshop, Meta Blueprint, and HubSpot Academy.
- Highlight a mix of technical, strategic, and soft skills. Showcase tools (Google Ads, Meta Ads Manager, GA4), methodologies (CRO, funnel mapping), and skills like attention to detail, adaptability, and creative problem-solving.
- Add extra proof of your performance. Sections like campaign portfolio, freelance results, or platform certifications help show your initiative and curiosity — both key in PPC.
- Keep formatting clean and ATS-friendly. Use a simple layout, consistent fonts, and results-driven language. One page is ideal for early-career PPC professionals; two is fair if you’ve got the receipts.
Want help crafting a PPC Executive resume that lands interviews? You can use Rezi AI to generate summaries, target keywords, and structure your resume for results.
FAQ
What’s the difference between a PPC Executive and a PPC Specialist?
While the roles are often similar, the title can vary by region or company. In the UK, “PPC Executive” is usually an entry- to mid-level role. In the US, “PPC Specialist” is often considered more junior. Ultimately, it comes down to how the company defines responsibilities — so always check the job description.
Do I need a Google Ads certification to get hired?
Not always, but it certainly helps. Some hiring managers look for Google Ads certifications (via Skillshop), especially if you’re early in your career or applying through an ATS. It signals you’ve got a baseline understanding of the platform.
What metrics should I include on my resume?
Performance metrics are essential. Focus on outcomes like reduced CPA, improved ROAS, increased CTR, higher conversion rates, or total spend managed. Hiring managers want to see the real impact of your work — not just what you did, but what changed because of it.
What if I haven’t worked on big budgets yet?
No problem. Focus on what you contributed, no matter the size of the campaign. Personal projects, internships, freelance work, and even test campaigns all count — especially if you can show improvement or growth.
Should I include freelance or side campaign work?
Yes — especially in PPC. Campaigns you ran for a local business, a friend’s Etsy shop, or your own portfolio all count if you can show results. Bonus points if you can link to dashboards, reports, or screenshots to prove your impact.
Is it better to specialize in one platform or show cross-channel experience?
This one depends on the role. Some positions want deep expertise in Google Ads, while others (especially agency or e-commerce roles) value multi-platform experience across Meta, TikTok, LinkedIn, etc. Read the job description closely and tailor accordingly.
What keywords should I include to pass ATS scans?
Focus on the skill, experience, and qualification requirements outlined in the target job description. Sprinkle in platform names and performance terms. Some must-haves may include: Google Ads, Meta Ads Manager, GA4, ROAS, CPA, A/B testing, conversion tracking, bid strategy, audience segmentation, and keyword targeting. Match them to the job description when possible.
How do I write a PPC Executive resume with no experience?
Start with what you do have — whether that’s certifications, personal projects, or coursework. Highlight your familiarity with ad platforms (Google Ads, Meta), your eagerness to learn, and any campaign-related work you’ve done (even for fun). A strong resume summary, a clear skills section, and a portfolio — even if it’s small — can go a long way.
