Social Media Director Resume
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Charles Bloomberg
PROFESSIONAL SUMMARY
Dynamic Social Media Director with over 12 years of experience in driving brand engagement and traffic through strategic digital campaigns. Proven track record in increasing social media ROI and leading cross-functional teams to exceed marketing goals.
PROFESSIONAL Experience
Social Media Director | Company A
January 2020 — Present, New York, USA
• Increased social media engagement by 75% in 18 months through the development and launch of targeted campaigns across Facebook, Instagram, and Twitter.
• Led a team of 10 social media managers, providing strategic direction and ensuring the execution of cohesive brand messaging and voice.
• Spearheaded the use of advanced analytics and social listening tools, resulting in a 30% boost in content performance and audience insights.
• Collaborated with the creative department to produce over 150 multimedia content pieces, achieving a 40% increase in video views on social platforms.
• Drove a successful influencer marketing program that garnered over 1 million engagements and improved brand sentiment by 15%.
• Led a team of 10 social media managers, providing strategic direction and ensuring the execution of cohesive brand messaging and voice.
• Spearheaded the use of advanced analytics and social listening tools, resulting in a 30% boost in content performance and audience insights.
• Collaborated with the creative department to produce over 150 multimedia content pieces, achieving a 40% increase in video views on social platforms.
• Drove a successful influencer marketing program that garnered over 1 million engagements and improved brand sentiment by 15%.
Senior Social Media Manager | Company B
June 2015 — December 2019, San Francisco, USA
• Developed and implemented a global social media strategy that increased follower growth by 120% and improved conversion rates by 35%.
• Directed monthly content calendars, ensuring alignment with product launches, promotions, and brand initiatives, resulting in a 50% increase in campaign success.
• Achieved a 25% reduction in customer service response time on social channels by introducing a streamlined workflow and training for the customer service team.
• Managed a $2 million annual social media budget, optimizing spend to maximize ROI across multiple platforms.
• Directed monthly content calendars, ensuring alignment with product launches, promotions, and brand initiatives, resulting in a 50% increase in campaign success.
• Achieved a 25% reduction in customer service response time on social channels by introducing a streamlined workflow and training for the customer service team.
• Managed a $2 million annual social media budget, optimizing spend to maximize ROI across multiple platforms.
Social Media Manager | Company C
April 2012 — May 2015, Orlando, USA
• Engineered a comprehensive social media strategy that increased brand awareness by 60% and website traffic by 45%.
• Built and sustained a loyal online community of over 200,000 followers, enhancing brand loyalty and customer retention.
• Launched successful ad campaigns that delivered a 40% increase in lead generation and a 55% return on ad spend (ROAS).
• Built and sustained a loyal online community of over 200,000 followers, enhancing brand loyalty and customer retention.
• Launched successful ad campaigns that delivered a 40% increase in lead generation and a 55% return on ad spend (ROAS).
Social Media Coordinator | Company D
January 2010 — March 2012, Las Vegas, USA
• Managed daily posting schedules for five social media accounts, ensuring consistent and engaging content delivery.
• Assisted in executing social media campaigns that increased follower counts by 50% and engagement rates by 35%.
• Developed monthly performance reports using analytics tools, providing actionable insights to improve future strategy.
• Assisted in executing social media campaigns that increased follower counts by 50% and engagement rates by 35%.
• Developed monthly performance reports using analytics tools, providing actionable insights to improve future strategy.
Education
Bachelor of Arts in Marketing | University of Southern California
May 2009
Expert-Level Skills
Social Media Strategy, Content Creation, Analytics, Influencer Marketing, ROI Optimization, Brand Management, Campaign Development, Team Leadership, Social Media Advertising, Cross-functional Collaboration, Excellent Communication.
