Throughout my marketing career, I have seen generalists who function as social media managers, content writers, ghostwriters, and video editors. In a bid to become specialists, some make the brilliant call of niching down as social media managers.
But, there’s no one-size-fits-all social media manager resume.
The resumes that get your foot in the door are those that are tailored to the job description and present you as one who actually “gets” it.
So, how do you fit your skills, and work experience to suit social media manager job descriptions and land an interview?
In this article, you’ll find:
- Examples of resumes for social media managers across various experience levels and specializations.
- How to format your resume, and highlight relevant skills and achievements.
- A practical guide on how to write your social media resume.
Sample Social Media Manager Resumes
Check out these social media manager resume examples. Use the templates as references and edit based on your skill set, experience level, and specialty.
Entry-Level Social Media Manager Resume
Here, your education should come first since you lack experience. Focus on your soft skills as a selling point. Recruiters want to hire people who are coachable and easy to work with. Strengthen your experience section by highlighting your previous participation in any media-related activities, even on a smaller scale. Your social media accounts can serve as experience if you have a large following. Give specific figures and improvements based on the strategies you’ve employed to grow your social accounts.
PROFESSIONAL SUMMARY
Detail-oriented entry-level Social Media Manager proficient in content creation, campaign management, and audience engagement. Strong analytical skills and adept at driving growth through innovative strategies.
PROFESSIONAL Experience
Social Media Manager | Company A
March 2023 — Present, Vancouver, USA
• Developed and executed a multi-channel social media strategy resulting in a 25% increase in overall engagement within six months using tools like Hootsuite and Buffer.
• Managed a social media content calendar for 10 different platforms, posting a total of 25 pieces of content weekly across Facebook, Instagram, LinkedIn, Twitter, and more.
• Analyzed weekly performance metrics including reach, engagement, and conversion using Google Analytics and adjusted strategies to optimize results.
• Collaborated with cross-functional teams to create and launch 5 successful social media campaigns which increased brand awareness by 20%.
• Increased followers by 10k in six months through targeted ads and strategic content.
Assistant Social Media Coordinator | Company B
January 2022 — February 2023, Chicago, USA
• Assisted in managing social media accounts, contributing to a follower growth rate of 15% over eight months.
• Created and scheduled daily posts using Sprout Social, resulting in a 30% increase in user engagement.
• Researched and applied current social media trends to improve content relevance and audience interaction.
• Provided customer service support via social media, resolving over 150 customer inquiries per month.
Social Media Intern | Company C
June 2021 — December 2021, Phoenix, USA
• Supported the social media team by developing engaging content, including graphics and short videos, for Instagram and Facebook.
• Conducted social media audits and competitor analysis to inform strategy adjustments, leading to a 10% increase in engagement.
• Utilized Canva and Adobe Spark to design visually appealing posts that resonated with the target audience.
Social Media Assistant | Company D
January 2020 — May 2021, Portland, USA
• Maintained and updated social media profiles across various platforms, achieving a consistent posting schedule.
• Engaged with followers by responding to comments and messages, ensuring a high level of customer satisfaction.
• Assisted in the planning and execution of social media campaigns, contributing to a 5% increase in website traffic from social channels.
Education
Bachelor of Arts in Marketing | University of Texas at Austin
2019
Expert-Level Skills
Content Creation, Social Media Management, Analytics, Google Analytics, Hootsuite, Buffer, Campaign Strategy, Customer Engagement, Canva, Adobe Spark, Trend Analysis, Cross-functional Collaboration, Problem Solving
Mid-Level Social Media Manager Resume (3-5 Years Experience)
Highlight your educational background and experience. Share how you’ve helped brands increase awareness, social media following, and engagement. Mention campaigns you’ve managed and how they’ve boosted growth across brand socials. You might be reporting to seniors or executives, so, bonus points if you highlight how you collaborated with leadership.
PROFESSIONAL SUMMARY
Enthusiastic Junior Social Media Manager with a proven track record in growing engagement and managing promotional campaigns. Skilled in content creation, metrics analysis, and community engagement across multiple platforms.
PROFESSIONAL Experience
Junior Social Media Manager | Company A
January 2022 — Present, Austin, TX, USA
• Increased social media engagement by 35% over 12 months by leveraging data analysis tools like Google Analytics and Hootsuite to optimize post timing and content.
• Managed and maintained social media calendars for 4 platforms, ensuring consistent and relevant postings 7 times per week.
• Created and executed over 50 targeted ad campaigns using Facebook Ads Manager, achieving an average conversion rate of 8.5%.
• Developed and scheduled content using tools such as Buffer and Canva, maintaining a consistent brand voice and style.
• Analyzed key performance indicators (KPIs) and generated weekly reports that provided actionable insights for content improvements and strategy adjustments.
Social Media Coordinator | Company B
June 2020 — December 2021, Austin, TX, USA
• Assisted in growing Sprout Social's Instagram followers by 20% in 9 months through strategic use of hashtags and engagement strategies.
• Coordinated with cross-functional teams to gather content ideas and ensure alignment with ongoing marketing campaigns, increasing content relevancy by 15%.
• Monitored social media trends and competitor activities, employing insights to enhance engagement tactics.
• Used social listening tools like Mention and Brandwatch to facilitate timely, relevant responses to customer inquiries and comments.
Social Media Intern | Company C
June 2019 — May 2020, Austin, TX, USA
• Assisted in the development of a social media content calendar, contributing ideas for daily posts and stories.
• Facilitated community engagement by responding to user comments and messages within an average response time of 2 hours.
• Conducted media trend analysis and compiled data into reports presented to senior management, influencing strategic decision-making.
Marketing Assistant | Company D
January 2018 — May 2019, Austin, TX, USA
• Supported the marketing team in organizing promotional events and campaigns, which achieved a 10% increase in customer engagement.
• Produced and curated digital content, including graphics and short videos, to align with marketing strategies.
• Utilized email marketing tools like Mailchimp to create and distribute newsletters, achieving an average open rate of 25%.
Education
Bachelor of Science in Marketing | University of Texas at Austin
Graduated May 2018
Expert-Level Skills
Social Media Management, Content Creation, Analytics, Google Analytics, Hootsuite, Facebook Ads Manager, Buffer, Canva, Brand Strategy, Community Engagement, Communication, Team Collaboration
Senior Social Media Manager Resume (10+ Years Experience)
Emphasize your marketing experience and management skills, as you’ll likely oversee social media campaigns and juniors. Your ability to multitask, delegate, and present reports is crucial. Include how you overcame difficult situations and failures. List relevant certifications you have from reputable organizations like Google, HubSpot, and Coursera. Highlight your ability to partner with other departments, including brand, comms, product, lifecycle, and regional marketing.
PROFESSIONAL SUMMARY
Strategic and innovative Senior Social Media Manager with over 10 years of experience driving brand awareness, engagement, and traffic across diverse social platforms. Expert in creating compelling content and utilizing advanced analytics to maximize ROI.
PROFESSIONAL Experience
Senior Social Media Manager | Company A
January 2020 — Present, Menlo Park, USA
• Developed and executed comprehensive social media strategies across Facebook, Instagram, and emerging platforms, resulting in a 35% increase in engagement and 40% growth in follower count over two years.
• Optimized advertising budgets exceeding $2 million annually, utilizing advanced targeting techniques to achieve a 20% reduction in cost-per-click (CPC) while maintaining high conversion rates.
• Led a team of 10 social media specialists and content creators, implementing a collaborative content calendar that improved workflow efficiency by 25% and ensured consistent brand messaging.
• Spearheaded cross-platform analytics using tools like Google Analytics and Hootsuite, providing actionable insights that drove a 50% increase in social media ROI.
• Managed crisis communication during multiple high-profile incidents, crafting timely and effective public statements that minimized brand impact by 30%.
Social Media Manager | Company B
June 2015 — December 2019, Beaverton, USA
• Launched and monitored global social media campaigns that raised brand awareness by 45% across key demographics within six months.
• Engineered a robust influencer marketing program, onboarding over 50 influencers and increasing brand mentions by 60% within the first year.
• Created and scheduled daily content across various social platforms (Twitter, LinkedIn, YouTube), growing the brand’s social footprint by 25%.
• Collaborated with the marketing team to align social media strategies with overall brand goals, boosting integrated campaign performance by 35%.
Digital Marketing Specialist | Company C
March 2012 — May 2015, San Diego, USA
• Increased organic social media reach by 30% through strategic content planning and audience segmentation on Facebook and Instagram.
• Directed paid social media campaigns with a $500,000 budget, achieving a 15% lift in conversion rates and generating over 100,000 clicks.
• Researched and implemented the latest social media trends and best practices, keeping the company's strategies ahead of the curve.
Social Media Coordinator | Company D
January 2010 — February 2012, Austin, USA
• Crafted engaging content across all social media platforms, increasing page views by 20% and user engagement by 25%.
• Managed social media accounts for multiple clients, providing customized content solutions that aligned with client brand messaging.
• Conducted bi-weekly performance reviews using analytics tools such as Buffer and Sprout Social, tracking KPIs to optimize future campaigns.
Education
Bachelor of Science in Marketing | University of Southern California
December 2009
Expert-Level Skills
Social Media Strategy, Content Creation, Campaign Management, Influencer Marketing, Analytics & Reporting, Crisis Communication, Team Leadership, Budget Optimization, Facebook Ads, Instagram Ads, Google Analytics, Hootsuite, Buffer, Sprout Social, Cross-functional Collaboration, Creativity, Strategic Thinking, Communication Skills
Social Media Manager Resume
Showcase your versatile experience with product campaigns, marketing campaigns, and influencer marketing. Emphasize your knowledge of social media management tools such as Hootsuite, Buffer, Sprout Social, Google Analytics, and, Buzzsumo.
PROFESSIONAL SUMMARY
Performance-driven Social Media Manager with over 6 years of experience in creating and managing social media strategies, enhancing brand visibility, and driving audience engagement for global brands.
PROFESSIONAL Experience
Senior Social Media Manager | Company A
February 2020 — Present, New York, USA
• Directed and implemented social media strategies for over 10 brands, resulting in a 25% increase in follower growth and a 15% boost in engagement rates within one year.
• Managed a $2M annual social media advertising budget, yielding a 30% ROI and achieving a 20% reduction in cost per acquisition (CPA) across campaigns.
• Spearheaded a cross-functional team of 8 members to design and launch 20+ social media campaigns, leveraging A/B testing and data analytics tools like Hootsuite and Buffer, driving a 35% increase in click-through rates (CTR).
• Developed and maintained a social media content calendar, scheduling over 500 posts per month and ensuring alignment with brand voice and corporate objectives.
• Increased brand visibility by 40% through influencer collaborations, partnerships, and implementing hashtag strategies across platforms including Instagram, Facebook, and Twitter.
Social Media Manager | Company B
July 2017 — January 2020, Seattle, USA
• Created and executed social media strategies that drove a 50% increase in user engagement and a 20% growth in followers across Instagram, Facebook, and LinkedIn.
• Managed a team of 5 social media specialists, overseeing content creation, curation, and performance analysis, achieving a 25% growth in post reach.
• Launched over 30 promotional campaigns, utilizing tools like Sprout Social and Google Analytics, resulting in a 15% increase in online sales and a 10% boost in cross-platform traffic.
• Engineered targeted social media ads that reduced cost-per-click by 20% while increasing conversions by 25%, using platforms such as Facebook Ads Manager and Twitter Ads.
Social Media Specialist | Company C
June 2015 — June 2017, Austin, USA
• Collaborated with clients to develop customized social media plans, increasing average client engagement by 35% and follower growth by 20% over 18 months.
• Created compelling content, including graphics and video, resulting in a 40% increase in post likes and shares, using tools like Adobe Creative Suite and Canva.
• Analyzed social media metrics to refine strategies, improving audience targeting and achieving a 15% increase in engagement from key demographic groups.
Junior Social Media Coordinator | Company D
January 2013 — May 2015, San Francisco, USA
• Assisted in the design and implementation of social media marketing campaigns, contributing to a 20% increase in brand visibility and a 15% growth in followers.
• Monitored and responded to 100+ customer inquiries and feedback on social media platforms weekly, enhancing customer satisfaction and brand loyalty.
• Conducted market research and competitor analysis to identify trends and new opportunities, optimizing social media content strategy and engagement.
Education
Bachelor of Science in Marketing | University of Southern California
2012
Expert-Level Skills
Social Media Strategy, Content Creation, Analytics, Hootsuite, Buffer, Sprout Social, Facebook Ads Manager, Twitter Ads, Adobe Creative Suite, A/B Testing, ROI Analysis, Team Leadership, Customer Engagement, Influencer Collaborations, Brand Management, Time Management, Communication
Freelance Social Media Manager Resume
Brands that hire freelance SM managers usually want to increase social content production with a limited budget. Capitalize on that by showing you can work within tight deadlines and create high-quality content efficiently. Strong communication and interpersonal skills will also help you stand out. Highlight your experience working with brands across various industries such as health, e-commerce, and fashion. Based on the job description, consider emphasizing your experience in a particular industry to show expertise.
PROFESSIONAL SUMMARY
Experienced Social Media Manager with a strong track record of boosting client engagement and driving traffic through strategic content development and data-driven campaigns.
PROFESSIONAL Experience
Freelance Social Media Manager | Company A
January 2020 — Present, Austin, USA
• Boosted client social media engagement by 150% within 6 months through targeted campaigns and audience analysis.
• Managed and created content for over 30 client accounts across multiple platforms including Instagram, Facebook, Twitter, and LinkedIn.
• Leveraged analytics tools such as Google Analytics, Hootsuite, and Sprout Social to track campaign performance, resulting in a 45% increase in ROI.
• Developed and implemented tailored social media strategies for clients, leading to a 60% rise in website traffic.
• Collaborated with graphic designers and content creators to produce high-quality, engaging content, increasing brand visibility by 50%.
Social Media Manager | Company B
February 2017 — December 2019, Boston, USA
• Led a team of 5 social media coordinators to execute comprehensive social media strategies, achieving a 35% growth in follower count within a year.
• Coordinated and executed over 100 social media campaigns annually, driving a 40% increase in lead generation efforts.
• Conducted market research and competitor analysis to inform effective content strategies, resulting in a 30% increase in user engagement.
• Utilized tools such as Buffer and Facebook Ads Manager to optimize post schedules and ad placements, improving CTR by 25%.
Digital Marketing Specialist | Company C
June 2014 — January 2017, Seattle, USA
• Directed social media marketing initiatives, contributing to a 20% YoY increase in organic reach and engagement.
• Engineered and tested digital marketing experiments on various platforms, improving conversion rates by 15%.
• Created and curated engaging content, increasing follower interactions by 22%.
Social Media Coordinator | Company D
May 2012 — May 2014, Portland, USA
• Assisted in the growth of the company's social media presence from 5,000 to over 25,000 followers within two years.
• Provided real-time social media insights and analytics to management, leading to strategy adjustments that improved engagement rates by 18%.
• Processed user feedback and engaged with the online community, enhancing brand loyalty and advocacy.
Education
Bachelor of Arts in Communication | University of Southern California
May 2012
Expert-Level Skills
Social Media Strategy, Content Creation, Analytics Tools, Google Analytics, Hootsuite, Sprout Social, Facebook Ads Manager, Buffer, SEO, Market Research, Team Leadership, Client Relations, Campaign Management, Audience Engagement, Time Management, Creativity, Adaptability
Social Media Director Resume
A social media director resume should point out your ability to ideate, plan, and design successful social media campaigns. Share how you’ve managed a social media team to create product campaigns, jump on trends, organize competitions, and increase social PR. Be specific with figures, as this demonstrates your ability to convert strategies to results.
PROFESSIONAL SUMMARY
Innovative Social Media Manager with 10+ years of experience. Proven track record in leading successful digital marketing strategies and driving substantial audience engagement.
PROFESSIONAL Experience
Director of Social Media | Company A
January 2020 — Present, Menlo Park, USA
• Led a team of 25+ social media specialists to increase overall engagement by 45% over 18 months through strategic content campaigns.
• Developed and executed a comprehensive social media strategy, resulting in a 60% rise in follower count across all platforms.
• Implemented data-driven insights and analytics to optimize content performance, increasing click-through rates by 35%.
• Spearheaded influencer marketing initiatives, yielding a 50% boost in brand awareness within the target demographic.
• Orchestrated cross-functional collaboration with content creators, graphic designers, and data analysts to ensure alignment with marketing goals.
Senior Social Media Manager | Company B
June 2015 — December 2019, San Francisco, USA
• Managed the development and implementation of social media campaigns that resulted in a 40% increase in user engagement across platforms.
• Tracked and analyzed performance metrics using tools like Hootsuite and Google Analytics to inform future strategies and decisions.
• Directed a team of 15 in creating multimedia content, resulting in a 50% increase in social media revenue.
• Pioneered the use of emerging social media trends and technologies, boosting monthly user interactions by 30%.
Social Media Coordinator | Company C
August 2012 — May 2015, Austin, USA
• Created and scheduled daily content for multiple platforms, achieving a consistent 20% increase in audience engagement.
• Assisted in the development of comprehensive social media plans aligned with the company’s brand voice.
• Monitored social media channels to provide customer support, resolving issues within a 24-hour timeframe, improving customer satisfaction by 25%.
Social Media Specialist | Company D
June 2010 — July 2012, Denver, USA
• Engineered social media initiatives that led to a 15% increase in brand visibility and online following within six months.
• Produced engaging visual and written content tailored to specific target audiences, resulting in a 20% growth in user engagement.
• Improved SEO and social media integration by 25% through diligent keyword research and analytics.
Education
Bachelor of Arts in Marketing | University of Michigan
May 2010
Expert-Level Skills
Social Media Strategy, Content Creation, Data Analysis, Digital Marketing, Influencer Marketing, Team Leadership, Hootsuite, Google Analytics, SEO, Customer Engagement, Cross-functional Collaboration, Adaptability, Communication, Creativity
Social Media Community Manager Resume
Focus on your experience with managing communities, replying to DMs, scheduling and moderating meetings, and working under pressure. Showcase your ability to handle user complaints, reply to comments, and spark conversations with your audience. Share how you’ve reduced customer churn by decreasing average reply time.
PROFESSIONAL SUMMARY
Results-driven Social Media Manager with over 10 years of experience in developing and executing community-focused social media strategies. Proficient in leveraging analytics to drive engagement and growth.
PROFESSIONAL Experience
Social Media Manager | Company A
March 2020 — Present, Sunnyvale, USA
• Increased community engagement by 45% in 12 months through strategic content planning and targeted campaigns across multiple platforms including Facebook, Twitter, and LinkedIn.
• Developed and managed a content calendar, producing over 200 pieces of high-quality content per quarter, utilizing tools such as Hootsuite and Buffer.
• Conducted in-depth analysis using Google Analytics and social media metrics tools to optimize campaigns, leading to a 30% increase in overall reach.
• Spearheaded a user-generated content campaign that resulted in over 10,000 user submissions, significantly boosting brand loyalty and interaction.
• Collaborated with cross-functional teams including design, product, and customer service to ensure consistent and strong brand messaging.
Community Social Media Manager | Company B
August 2016 — February 2020, San Francisco, USA
• Achieved a 50% increase in followers within the first 9 months by implementing data-driven growth strategies and effective engagement practices.
• Organized and moderated online community events that attracted over 20,000 participants worldwide, enhancing community cohesion and user satisfaction.
• Managed a social media team of 5, coordinating weekly tasks and utilizing tools such as Sprout Social to monitor performance.
• Launched and optimized paid social media campaigns, generating a 5x return on investment by carefully targeting and segmenting audiences.
Digital Marketing Specialist | Company C
May 2013 — July 2016, Nashville, USA
• Created and implemented a comprehensive digital marketing strategy that resulted in a 35% increase in web traffic and community engagement within 6 months.
• Managed social media accounts for multiple brands, generating over 15,000 interactions per month using targeted content and engagement strategies.
• Led a team of 3 content creators, producing multimedia content including blog posts, videos, and infographics to support marketing initiatives.
Social Media Coordinator | Company D
June 2010 — April 2013, Tallahassee, USA
• Coordinated and executed social media campaigns that resulted in a 25% increase in engagement and a 15% increase in follower growth over 12 months.
• Analyzed social media performance using native platform analytics and third-party tools, providing actionable insights to improve future campaigns.
• Assisted in the creation and scheduling of daily content, ensuring timely and relevant posts across all social media platforms.
Education
Bachelor of Science in Marketing | University of Texas at Austin
May 2010
Expert-Level Skills
Social Media Strategy, Community Management, Content Creation, Digital Marketing, Data Analytics, Google Analytics, Hootsuite, Buffer, Sprout Social, Paid Social Campaigns, Cross-functional Collaboration, Crisis Management, Strong Communication Skills
B2B Social Media Manager Resume
B2B brands have a different angle for their socials because their buyer personas are businesses, not consumers. Show your ability to create professional yet entertaining and relatable social content on platforms like TikTok, LinkedIn, and YouTube. Look up brands like ClickUp and HubSpot to see their video campaigns for inspiration. Focus on your ability to analyze and set up B2B social campaigns in line with seasonal trends. Mention B2B brands you’ve worked with and specific improvements you’ve made on their socials.
PROFESSIONAL SUMMARY
Strategic Social Media Manager with extensive B2B experience in driving engagement, brand presence, and lead generation through data-driven campaigns and innovative content strategies.
PROFESSIONAL Experience
Social Media Manager | Company A
June 2021 — Present, Sunnyvale, USA
• Created and launched a multi-channel B2B content strategy that increased engagement by 35% over a 12-month period, utilizing LinkedIn Analytics, Sprout Social, and Hootsuite.
• Developed and managed a content calendar for daily posts, leading to a 20% boost in follower count within 6 months.
• Spearheaded a cross-functional team to execute a successful LinkedIn Live streaming campaign, reaching over 100,000 viewers and generating 500+ leads.
• Analyzed audience insights and ad performance, optimizing targeting parameters and achieving a 40% reduction in CPA (Cost Per Acquisition).
• Collaborated with the sales team to craft lead-nurturing workflows, which resulted in a 25% increase in lead-to-deal conversion rates.
Social Media Specialist | Company B
April 2018 — May 2021, San Francisco, USA
• Implemented a data-driven approach to social media marketing for B2B clients, leading to a 30% increase in social media-driven web traffic.
• Handled the daily management of social media accounts across LinkedIn, Twitter, and Facebook, achieving an average monthly reach of over 1 million users.
• Designed and executed targeted ad campaigns that improved ad recall by 15% and drove a 10% increase in lead generation.
• Utilized social listening tools such as Brandwatch and Mention to monitor and respond to client and industry discussion, boosting the company's reputation significantly.
Content Marketing Coordinator | Company C
August 2015 — March 2018, San Mateo, USA
• Coordinated and managed content creation for social media channels, increasing content output by 50% and social engagement by 25%.
• Assisted in developing and executing influencer marketing strategies, resulting in 3 high-performing campaigns with over 100 influencer collaborations.
• Processed and organized user-generated content, integrating it into the content calendar, thereby enhancing community engagement by 20%.
Social Media Coordinator | Company D
June 2013 — July 2015, Denver, USA
• Managed social media accounts for multiple clients, increasing follower growth by 15% within the first quarter.
• Engineered social media analytics reports, providing insights that improved post engagement rates by 10%.
• Launched targeted Facebook ads that increased website visits by 30%, leading to a notable spike in client inquiries.
Education
Bachelor of Science in Marketing | University of Southern California
May 2013
Expert-Level Skills
Social Media Strategy, Content Creation, B2B Marketing, Data Analysis, LinkedIn Analytics, Sprout Social, Hootsuite, Brandwatch, Mention, Lead Generation, Campaign Management, Cross-functional Team Leadership, KPI Reporting, Paid Ad Campaigns, Community Engagement, Strong Communication Skills, Analytical Thinking
Healthcare Social Media Manager Resume
Focus on healthcare projects, emphasizing your passion for healthy living. Showcase your previous experience with digital healthcare brands and the impacts you’ve made. Educational qualifications and certifications you have in the healthcare niche will strengthen your resume.
PROFESSIONAL SUMMARY
Accomplished Social Media Manager with extensive expertise in healthcare marketing, leveraging analytics to drive engagement and brand awareness across various social platforms.
PROFESSIONAL Experience
Social Media Manager | Company A
January 2020 — Present, Rochester, USA
• Developed and executed a comprehensive social media strategy for healthcare campaigns, increasing patient engagement by 35% in 6 months using Hootsuite and Salesforce.
• Created over 500 health-related posts per month across Facebook, Twitter, and Instagram, contributing to a 25% increase in follower growth.
• Collaborated with a team of designers and copywriters to produce multimedia content that boosted brand awareness by 40%.
• Implemented data-driven analysis using Google Analytics and social media insights, optimizing content performance resulting in a 20% increase in click-through rates.
• Directed crisis management protocols for social media, achieving an 85% resolution rate within 24 hours.
Digital Marketing Specialist | Company B
August 2017 — December 2019, Baltimore, USA
• Increased social media engagement by 30% through targeted ad campaigns on Facebook and LinkedIn, using demographic data analysis tools.
• Managed a team of 5 content creators, coordinating over 200 monthly posts and ensuring brand consistency across all platforms.
• Spearheaded a content calendar that streamlined social media activities, reducing content redundancy by 15%.
• Optimized keyword strategies for healthcare topics, resulting in a 20% growth in organic search traffic to the website.
Social Media Coordinator | Company C
June 2014 — July 2017, City, USA
• Orchestrated monthly social media campaigns, boosting content reach by 50% within the first year.
• Trained staff on best practices for social media usage, enhancing team efficiency and reducing response times by 10%.
• Designed and launched a patient-focused content series that increased engagement by 25% over 6 months.
Marketing Assistant | Company D
May 2011 — May 2014, City, USA
• Assisted in developing marketing materials and social media posts, directly contributing to a 15% increase in brand visibility.
• Conducted market research and competitor analysis, improving strategic planning and campaign effectiveness by 20%.
• Provided administrative support and logistics for marketing events, aiding in successful event execution and participant satisfaction.
Education
Bachelor of Science in Marketing | University of Southern California
May 2011
Expert-Level Skills
Social Media Strategy, Content Creation, Data Analysis, Hootsuite, Salesforce, Google Analytics, Facebook Ads, LinkedIn Ads, Crisis Management, Team Leadership, Digital Marketing, SEO, Market Research, Ad Campaigns, Creative Direction, Strong Communication Skills, Analytical Thinking
Real Estate Social Media Manager Resume
Showcase your understanding of the property industry and its target audience. Share how you’ve helped similar organizations achieve success. Highlight achievements such as increasing engagement rates on room tours by 40%, and collaborating with top real estate influencers to enhance brand visibility.
PROFESSIONAL SUMMARY
Experienced Social Media Manager with a strong background in real estate marketing, specializing in content creation, analytics, and engagement strategies to drive property sales and brand visibility.
PROFESSIONAL Experience
Social Media Manager | Company A
January 2021 — Present, San Diego, USA
• Increased social media engagement by 45% over 12 months by implementing targeted content strategies and utilizing advanced analytics tools such as Hootsuite and Sprout Social.
• Developed over 250 high-quality property listing videos and virtual tours, enhancing viewer experience and driving a 30% increase in online inquiries.
• Spearheaded the launch of a new social media campaign that resulted in a 20% increase in client leads, employing A/B testing and audience segmentation.
• Managed a $150K annual social media budget, optimizing ad spend across Facebook, Instagram, and LinkedIn, resulting in a 35% ROI.
• Collaborated with real estate agents and the marketing team to develop and execute engaging content that led to a 25% increase in follower growth on Instagram.
Social Media Specialist | Company B
June 2017 — December 2020, San Francisco, USA
• Created and implemented social media content calendars that boosted audience engagement by 40% within the first six months.
• Produced over 300 visually appealing infographics and property images utilizing Adobe Creative Suite, resulting in a 25% increase in social media shares.
• Managed and grew a combined audience of over 100K followers across multiple platforms by deploying strategic paid advertising and organic growth strategies.
• Conducted in-depth market research and competitor analysis to refine content strategies, leading to a 15% increase in engagement rates and brand awareness.
Digital Marketing Coordinator | Company C
March 2015 — May 2017, Phoenix, USA
• Oversaw the execution of digital marketing campaigns, resulting in a 50% increase in property listings visibility online.
• Enhanced the company's online presence by maintaining and updating social media profiles, websites, and blogs, achieving a 20% follower growth.
• Coordinated with graphic designers to produce high-quality visual content, improving engagement rates by 30%.
Marketing Assistant | Company D
January 2013 — February 2015, Las Vegas, USA
• Assisted in managing social media accounts and scheduling content, resulting in a 15% boost in online engagement.
• Researched and identified new social media trends and tools to incorporate into marketing strategies, enhancing brand visibility.
• Supported the marketing team in organizing events and open houses, contributing to a 10% increase in client turnout.
Education
Bachelor of Science in Marketing | University of Southern California
May 2012
Expert-Level Skills
Social Media Strategy, Content Creation, Analytics, Facebook Ads, Instagram Marketing, Adobe Creative Suite, Hootsuite, Market Research, Strategic Planning, Team Collaboration, Strong Communication Skills
E-Commerce Social Media Manager Resume
Share how you’ve managed brand pages for online and physical stores. Highlight how you’ve helped brands reduce customer churn rates by guiding customers toward a purchase. Photography and videography skills would also give you an edge, as excellent product photos are non-negotiable for e-commerce stores.
PROFESSIONAL SUMMARY
Results-driven Social Media Manager with over 7 years of experience optimizing social media strategies and campaigns for e-commerce platforms, driving significant growth and engagement across various channels.
PROFESSIONAL Experience
Senior Social Media Manager | Company A
March 2019 — Present, Seattle, USA
• Managed and directed a team of 10+ social media specialists, achieving a 45% increase in engagement and a 30% growth in customer acquisition over 2 years using tools like Hootsuite and Sprout Social.
• Developed and executed cross-channel social media strategies for new product launches, resulting in a 25% increase in online sales and a reach of over 5 million users.
• Monitored and analyzed social media metrics and KPIs to optimize campaigns, using advanced analytics tools such as Google Analytics and Tableau, which led to a 20% boost in ROI.
• Spearheaded influencer marketing campaigns, collaborating with over 50 influencers, generating over 100 million impressions and a 35% increase in brand recognition.
• Implemented targeted social media advertising campaigns, utilizing Facebook Ads Manager and Google AdWords, resulting in a 40% decrease in CPC and a 50% increase in conversion rates.
Social Media Manager | Company B
July 2015 — February 2019, Ottawa, USA
• Directed all social media activities across Facebook, Instagram, Twitter, LinkedIn, and Pinterest, growing follower base by 200% and engagement by 150% over 4 years.
• Created and curated high-quality content, including graphics, videos, and blog posts, leading to a 35% increase in website traffic and a 25% uptick in e-commerce sales.
• Managed a $1.5M annual social media budget, optimizing campaigns through A/B testing and performance tracking, resulting in a 20% under-budget spend while maintaining key performance metrics.
• Conducted comprehensive social media audits, identifying opportunities for growth and efficiency, directly contributing to a 30% rise in organic engagement.
Digital Marketing Specialist | Company C
January 2013 — June 2015, Denver, USA
• Created and executed digital marketing campaigns across social media platforms, increasing overall brand visibility by 40% and user engagement by 50%.
• Analyzed customer behavior and social media trends using tools such as BuzzSumo and Social Blade, leading to enhanced targeting and a 20% increase in campaign effectiveness.
• Collaborated closely with content creators to develop visually appealing and engaging social media posts, resulting in a 25% increase in follower growth.
Social Media Coordinator | Company D
June 2010 — December 2012, San Diego, USA
• Assisted in the development and implementation of social media strategies, resulting in a 30% increase in social media traffic and a 15% rise in conversions.
• Monitored and responded to customer inquiries and comments across social media channels, improving customer satisfaction rates by 25%.
• Conducted competitive analysis and market research to inform social media tactics, contributing to a 10% growth in market share.
Education
Bachelor of Science in Marketing | University of Texas at Austin
May 2010
Expert-Level Skills
Social Media Strategy, Content Creation, Digital Marketing, Analytics, Influencer Marketing, Paid Advertising, Community Management, Customer Engagement, Budget Management, Performance Tracking, A/B Testing, Google Analytics, Hootsuite, Sprout Social, Buffer, Facebook Ads Manager, Google AdWords, Team Leadership, Creative Thinking, Communication
Legal Social Media Manager Resume
Include examples of successful campaigns you’ve previously launched for law firms. Show that you understand the nuances of the legal field and the needs of their target audience. Highlight content strategies that you’ve executed while adhering to the ethics of attorney marketing. Include certifications and degrees in the legal field.
PROFESSIONAL SUMMARY
Experienced Social Media Manager specializing in legal industry branding and engagement strategies. Proven track record in driving client retention and lead generation through targeted social media campaigns and insightful content creation.
PROFESSIONAL Experience
Social Media Manager | Company A
January 2020 — Present, Orlando, USA
• Spearheaded a 35% increase in client engagement on social media platforms by executing data-driven content strategies and utilizing Hootsuite for scheduling and analytics.
• Developed and managed 50+ targeted social media campaigns monthly, each aimed at enhancing brand visibility and generating qualified leads using tools like Sprout Social and Google Analytics.
• Created and curated a content calendar that improved social media follower growth by 20% annually, leveraging legal insights and case studies to engage the audience.
• Directed a team of 5 content creators, ensuring all social media output adhered to compliance regulations and accurately reflected the firm's brand voice.
• Implemented crisis communication protocols across all social platforms, reducing potential PR risks by 40% through real-time monitoring and timely responses.
Social Media Strategist | Company B
March 2017 — December 2019, Los Angeles, USA
• Launched over 70 successful social media campaigns, increasing lead generation by 25% and web traffic by 30% within the first year.
• Managed a content budget of $200,000 annually, optimizing ad spend across Facebook, LinkedIn, and Twitter through detailed performance analysis.
• Engineered a 15% improvement in client engagement rates by integrating multimedia content, including infographics, videos, and webinars, tailored to the legal sector.
• Collaborated with the legal team to develop content that stayed within ethical guidelines, ensuring a balanced mix of promotional and educational material.
Digital Marketing Specialist | Company C
January 2015 — February 2017, Austin, USA
• Designed and implemented social media strategies that contributed to a 10% increase in client acquisition using platforms such as Buffer and CoSchedule.
• Increased content reach by 20% through strategic partnerships with legal influencers and thought leaders.
• Conducted in-depth market research to better understand customer needs, enabling more effective targeting and content creation.
Marketing Coordinator | Company D
July 2013 — December 2014, Nashville, USA
• Maintained and updated social media profiles, resulting in a 12% increase in online interactions within six months.
• Assisted in the creation of marketing materials and social media content, contributing to a cohesive brand message.
• Provided support in organizing and promoting 10+ webinars and online events annually, enhancing community outreach.
Education
Bachelor of Arts in Communication | University of Southern California
May 2013
Expert-Level Skills
Social media strategy, Content creation, Campaign management, Analytics, Hootsuite, Sprout Social, Buffer, Crisis communication, Team leadership, Compliance, Ad budgeting, Market research, Lead generation, Facebook, LinkedIn, Twitter, Multimedia marketing, Performance reporting, Brand management, Client engagement, Interpersonal skills
Sports Social Media Manager Resume
A Sports Social Media Manager resume should focus on highlighting experience in managing social media accounts for sports teams, leagues, or athletes. Showcase your ability to create engaging content that drives fan interaction and growth. Emphasize skills in using social media analytics tools to track and improve performance, experience with live event coverage, and a deep understanding of sports culture and trends. Demonstrate success in increasing follower count and engagement rates, coordinating with marketing teams, and managing crisis communication effectively. Include specific metrics, such as percentage increases in engagement or follower growth, to quantify achievements.
PROFESSIONAL SUMMARY
Results-driven Social Media Manager with a focus on sports, leveraging substantial experience in boosting brand visibility and engagement through targeted campaigns and strategic content creation.
PROFESSIONAL Experience
Social Media Manager | Company A
January 2020 — Present, Bristol, USA
• Orchestrated social media campaigns that increased ESPN's overall engagement rate by 35% within 6 months using tools like Hootsuite and Sprout Social.
• Produced and scheduled over 150 weekly posts across Twitter, Instagram, and Facebook, resulting in a 25% growth in followers.
• Spearheaded content strategy development for major sports events such as the Super Bowl and NBA Finals, driving a 40% surge in live interactions.
• Monitored analytics and reporting tools like Google Analytics and Socialbakers to refine content strategies, reducing ad spend by 15% while maintaining high engagement.
• Collaborated with the design and video production teams to create visually appealing and engaging multimedia content, increasing video views by 50%.
Assistant Social Media Manager | Company B
March 2017 — December 2019, San Francisco, USA
• Developed and launched a targeted social media campaign for the NFL Draft, resulting in a 60% increase in user interaction.
• Managed a team of 5 junior social media coordinators, allocating tasks and ensuring timely content posting across all platforms.
• Implemented A/B testing strategies to optimize post performance, leading to a 20% increase in clicks and shares.
• Conducted competitive analysis on social media trends and performance, positioning Bleacher Report as a leader in sports media conversations.
Social Media Coordinator | Company C
August 2015 — February 2017, Austin, USA
• Coordinated daily social media activities, achieving a 30% increase in followers across all sports-related channels.
• Assisted in the creation and execution of social media promotions and contests, driving a 45% increase in user-generated content.
• Engaged with followers and responded to inquiries, maintaining a response rate of over 90% within 24 hours.
Social Media Intern | Company D
June 2014 — July 2015, Miami, USA
• Scheduled and monitored social media posts across multiple platforms, increasing overall audience reach by 25%.
• Researched and reported on trending sports topics to inform content strategies.
• Assisted in the development of a social media calendar, ensuring consistent and timely posting.
Education
Bachelor of Arts in Communications | University of Southern California
May 2014
Expert-Level Skills
Social Media Strategy, Content Creation, Analytics, Social Media Advertising, Team Management, Hootsuite, Sprout Social, Google Analytics, Socialbakers, Campaign Management, Competitive Analysis, A/B Testing, Multimedia Content Creation, Adaptive, Detail-oriented, Excellent Communication Skills
Social Media Manager Resume for Small Brands
Show off your experience in creating and executing social media strategies that boost brand awareness and engagement on a limited budget. Prove your expertise in building compelling content tailored to niche audiences, managing multiple platforms, and running targeted ad campaigns with a high ROI. Emphasize skills in community management, customer service, and collaborating with small business owners to align social media efforts with overall business goals. Demonstrate the ability to analyze social media metrics to refine strategies and report on performance. Include specific achievements, such as successful campaigns, follower growth, and increased website traffic driven by social media.
PROFESSIONAL SUMMARY
Skilled Social Media Manager with over 8 years of experience focusing on driving brand growth for small businesses through targeted and data-driven social media strategies.
PROFESSIONAL Experience
Social Media Manager | Company A
April 2020 — Present, Savannah, USA
• Curated and implemented social media strategies across 5 major platforms, enhancing brand visibility by 40% within 6 months.
• Increased follower base by 80,000 through well-optimized content and targeted campaigns, utilizing tools like Hootsuite and Buffer.
• Conducted detailed analytics and reporting, achieving a 25% boost in engagement rate through A/B testing and audience insights.
• Managed a social media budget of $50,000 annually, ensuring efficient ad spends and achieving a 20% decrease in Cost Per Acquisition (CPA).
• Collaborated with cross-functional teams to launch 15+ successful social media campaigns, driving a 35% increase in online sales conversions.
Social Media Strategist | Company B
February 2017 — March 2020, Savannah, USA
• Developed and executed comprehensive content calendars, resulting in a 50% rise in user engagement over 2 years.
• Implemented influencer partnerships that increased brand reach by 200,000 unique visitors.
• Analyzed competitor activities and created actionable insights, leading to a 30% increase in follower growth.
• Enhanced organic engagement by 60% through strategic posting times and diversified content types.
Social Media Coordinator | Company C
January 2014 — January 2017, Savannah, USA
• Orchestrated social media efforts for 10 small brands, yielding a 25% increase in client satisfaction.
• Produced engaging and visually appealing content, boosting average post interactions by 40%.
• Scheduled and tracked performance of over 500 posts monthly using scheduling tools like Sprout Social.
Marketing Assistant | Company D
June 2012 — December 2013, Savannah, USA
• Assisted in the planning and execution of social media campaigns for 5 local brands, which led to a 30% increase in online presence.
• Conducted thorough market research and presented findings that helped shape effective marketing strategies.
• Engaged with followers on social channels, improving brand loyalty and doubling engagement rates.
Education
Bachelor of Arts in Marketing | University of Georgia
May 2012
Expert-Level Skills
Social Media Strategy, Content Creation, Digital Marketing, Hootsuite, Buffer, Sprout Social, Analytics, Reporting, Influencer Partnerships, Audience Insights, A/B Testing, Budget Management, Market Research, Cross-Functional Collaboration, Creative Thinking, Communication
Social Media Consultant Resume
Clarify that you can provide strategic guidance to businesses on optimizing their social media presence. Highlight expertise in conducting social media audits, developing tailored strategies, and delivering training sessions to in-house teams. Showcase skills in analyzing social media metrics, identifying trends, and recommending actionable improvements to boost engagement and reach. Demonstrate success in helping clients achieve specific goals, such as increasing brand awareness, driving website traffic, or increasing sales through social media. Mention examples of diverse industry experience, flexibility in adapting strategies to different business needs, and specific results from consultancy projects, such as percentage increases in engagement or follower growth.
PROFESSIONAL SUMMARY
Seasoned Social Media Manager with extensive experience in developing and implementing strategic social media consulting services. Proven track record in driving engagement and growth through data-driven strategies.
PROFESSIONAL Experience
Social Media Manager | Company A
January 2019 — Present, San Francisco, USA
• Developed and implemented social media strategies for consulting campaigns leading to a 35% increase in engagement across LinkedIn and Twitter.
• Managed a team of 5 content creators and analysts to produce high-quality content, resulting in a 20% growth in followers within one year.
• Drove a 50% increase in client leads through strategic use of targeted ads and sponsored posts on Facebook and Instagram
• Analyzed performance metrics using Hootsuite, providing monthly reports and actionable insights that boosted client satisfaction by 25%.
• Launched innovative social media initiatives that increased brand visibility, contributing to a 40% rise in web traffic from social platforms.
Senior Social Media Strategist | Company B
March 2016 — December 2018, New York, USA
• Spearheaded a company-wide social media transformation, improving online presence and expanding outreach to over 200,000 new users in 18 months.
• Oversaw content creation and strategy, resulting in a 30% increase in client engagement rates on a monthly basis.
• Implemented advanced analytics tools like Sprout Social to monitor performance and adjust strategies, leading to a 45% improvement in campaign ROI.
• Collaborated with cross-functional teams to align social media efforts with overall marketing strategies, boosting campaign success by 25%.
Social Media Consultant | Company C
July 2014 — February 2016, Seattle, USA
• Engineered custom social media plans for over 30 clients, yielding an average follower growth of 30% per client over 6 months.
• Tracked and analyzed client campaign performance using Google Analytics, optimizing strategies that increased average engagement by 20%.
• Designed and executed paid advertising campaigns on Facebook and LinkedIn, resulting in a 35% lift in lead generation.
Social Media Coordinator | Company D
May 2012 — June 2014, Austin, USA
• Assisted in the creation and scheduling of over 200 social media posts monthly, increasing client visibility by 25% on target platforms.
• Managed client relationships and ensured consistent brand messaging across all social media channels, leading to a 15% rise in client renewal rates.
• Identified trends and opportunities in social media to recommend new strategies, boosting overall engagement by 10%.
Education
Bachelor of Arts in Communications | University of Southern California
May 2012
Expert-Level Skills
Social Media Strategy, Content Creation, Analytics, Data-Driven Marketing, Cross-Functional Collaboration, Paid Advertising, Hootsuite, Sprout Social, Google Analytics, Leadership, Client Relations, Trend Analysis, Adaptability, Communication, Creativity
Social Media Analyst Resume
Write about your experience in monitoring, analyzing, and reporting on social media metrics to inform strategy and improve performance. Emphasize proficiency in using analytics tools like Google Analytics, Hootsuite, and Sprout Social to track key performance indicators (KPIs) such as engagement rates, follower growth, and conversion rates. Highlight skills in data interpretation, trend analysis, and creating comprehensive reports that provide actionable insights for marketing and social media teams. Make it clear that you can identify opportunities for improvement and recommend data-driven strategies to optimize social media campaigns. Include examples of successful projects where data analysis led to significant improvements in social media performance.
PROFESSIONAL SUMMARY
Analytical Social Media Manager with 8+ years of experience optimizing and overseeing social media strategies using data-driven insights to boost engagement and brand awareness.
PROFESSIONAL Experience
Social Media Manager | Company A
January 2022 — Present, Austin, USA
• Led a team of 5 analysts in executing social media campaigns, achieving a 35% increase in engagement over a 6-month period through targeted content.
• Implemented advanced analytics dashboards using Google Analytics and Hootsuite, resulting in accurate tracking and reporting of key performance metrics.
• Developed data-driven content strategies leading to a 25% boost in follower growth and a 30% improvement in user interaction rates.
• Spearheaded cross-platform advertising efforts, collaborating with marketing teams to ensure unified brand messaging across all channels, increasing reach by 50%.
• Conducted quarterly competitive analysis of social media trends, utilizing insights to refine and optimize HubSpot's social strategies.
Social Media Analyst | Company B
March 2018 — December 2021, San Francisco, USA
• Managed the performance analysis of social media posts, leading to a 40% improvement in content effectiveness through data insights.
• Created detailed reports on audience growth and engagement metrics, offering actionable recommendations that drove a 15% increase in social media ROI.
• Utilized social listening tools like Brandwatch to monitor brand sentiment and adapt social strategies as needed, resulting in a 20% increase in positive sentiment.
• Collaborated with content creators to optimize posting schedules and content types, boosting overall reach by 35%.
Junior Social Media Analyst | Company C
July 2015 — February 2018, Charlotte, USA
• Analyzed social media data to uncover key trends and insights, contributing to a 10% enhancement in campaign effectiveness.
• Assisted in maintaining social media schedules, ensuring timely posting and consistent brand presence across various platforms.
• Enhanced social media monitoring processes by introducing new analytical tools, reducing analysis time by 20%.
Social Media Coordinator | Company D
June 2013 — June 2015, Nashville, USA
• Coordinated social media efforts, increasing follower base by 15% through strategic content planning and execution.
• Developed weekly social media reports for management, providing insights that guided future social media strategies.
• Implemented basic analytical frameworks to measure the performance of social media campaigns.
Education
Bachelor of Science in Marketing | University of Texas at Austin
May 2013
Expert-Level Skills
Social Media Strategy, Analytics, Google Analytics, Hootsuite, Brandwatch, Cross-Platform Advertising, Content Optimization, Data-Driven Insights, Performance Tracking, Competitor Analysis, Team Leadership, Communication
How to Write a Social Media Manager Resume
Short answer:
Begin with a resume header highlighting your specialty or experience and details. Afterward, write your resume summary; a brief section of 3–4 sentences that shares an overview of your candidacy.
Summarizing your years of experience into a few sentences can be challenging, so, we’ve included these resume summary examples for you. Next is, your experience section. Avoid generic statements and highlight specific wins. Finally, include your education and certification, as well as key skills and awards.
Showcase your versatility where necessary by including side projects, volunteering activities, and professional associations.
Create a resume header
Here’s how to write your resume header:
- Add your name boldly, followed by your professional title.
- Right below, include your email address, contact details, and links to your socials, portfolio, or personal website.
Write a brief resume summary
- Begin with your job title, years of experience, and key areas of expertise (e.g., Social media manager with 3 years experience drafting and executing product campaigns on TikTok, Instagram, and YouTube).
- State your top work achievement (e.g., proven track record of increasing follower count by 65%, and brand awareness by 40%).
- Mention relevant skills (e.g., excellent in content creation, data analysis, and campaign optimization).
- Make a specific value proposition (e.g., looking to partner with Rezi to increase brand awareness on LinkedIn and YouTube).
If you’re struggling, move on to other sections and write this last. Some find it easier to summarize their resume when other parts are written. You can also use the Rezi AI Resume Summary Generator to create a resume summary that fits your job description.
Organize your experience section
- The reverse chronological order is your best bet. Begin by listing your present employment and work your way down to older work experiences.
- For each experience, state your job titles, company name, and dates of employment.
- For each work experience entry, write between 3–5 bullet points (or more when you have relevant achievements) clarifying the impact you made while working with the brand.
- Be specific and only include relevant experiences. Use action verbs to make sure each bullet point packs a punch. For example, “built a TikTok page from 0 to 30,000 followers in 3 months by posting original content, generating an average of 200,000 views per post.”
- If your resume keeps exceeding one or two pages, then, prioritize relevant achievements and link a detailed portfolio.
List your degrees and professional certifications
- List your most recent degrees first State the degree type, major, institution, location, date of completion, and awards.
- Include extracurricular activities and coursework. Avoid unrelated extracurriculars, for instance, reconsider including your Red Cross outreach programs on a real estate social media resume.
- Even if your degree is unrelated to your field, include it. A degree is a sign of your academic knowledge and ability to see projects through.
- Include certifications from notable brands and institutions like Hubspot, Coursera, Facebook, and Hootsuite.
More on: How to List Your Education Section On a Resume: The Best Practices.
List key skills
- Include a list of your expertise with social media management software like Buffer, Google Analytics, and Loomly.
- Add hard skills like copywriting, analytics, behavioral psychology, and budgeting.
- Mention soft skills like communication and empathy to show that you’re personable and can navigate the human side of online communities to build strong relationships.
- Highlight software skills that demonstrate your ability to manage social media platforms and marketing campaigns.
- Don’t lie and include skills you don’t have to “fill up space”.
Here are more examples of social media manager skills for your resume.
1. Hard skills for social media management:
- Content creation
- Content marketing
- Copywriting
- Graphic design
- Video editing
- Email marketing
- Paid ads
- SEO
- Data analysis
- Analytics
- Reporting
- Community management
- Social media platforms (mention specific platforms you excel in such as Reddit and Instagram)
- A/B testing
2. Software skills for social media management resume
Social media management tools:
- Buffer
- Hootsuite
- SocialPilot
- TweetDeck
- Sprout Social
Analytics tools:
- Twitter Analytics
- Google Analytics
- Facebook Insights
- Instagram Insights
- LinkedIn Analytics
Content creation and design tools:
CRM software:
- HubSpot
- Salesforce
- Zoho CRM
Advertising platforms:
- Twitter Ads
- Google Ads
- LinkedIn Ads
- Facebook Ads Manager
Project management tools:
- Trello
- ClickUp
- Asana
- Monday.com
3. Soft Skills for Social Media Managers
- Creativity
- Adaptability
- Leadership
- Critical thinking
- Communication
- Problem-Solving
- Time Management
- Emotional Intelligence
- Customer Service Orientation
- Teamwork
Use additional sections to strengthen your resume
A rich additional section can give you an edge when the competition is stiff, and it can help you make up for what you lack in experience.
Examples of additional sections to include:
- Projects: provide an overview of relevant projects you’ve worked on, such as product launches or marketing campaigns you’ve launched for your own social accounts. You can also include any links for reference.
- Certifications: mention any certificates you’ve earned to demonstrate your knowledge in a particular field or industry.
- Conferences: industry events like video summits, Vid Con US, and Social Media Week show your commitment to your profession.
Format and optimize your resume
- Use a simple resume format with standard serif or sans-serif font at 9–12pt.
- Ensure your resume is ATS optimized. Avoid heavy graphical templates and fluff.
- Contextually use keywords from the company’s job description.
What Recruiters Want in a Social Media Resume
Candidates can get skipped because they’re missing an angle that’s vital to recruiters. So, we spoke to a few HR experts about what makes a social media resume pop, and they had this to say:
Relevant experience
“When it came to hiring for this role, the resumes that stood out to me included experience managing social media for health-focused brands. Creating content such as recipes, updated information about vitamins or alternative therapies, or showcasing experience in health-focused social media communities.” Lisa Richards, CEO, Candida Diet.
Recruiters are more confident with candidates who have delivered results with minimal supervision for a company in a similar industry.
What it means for you:
- If you lack paid experience, include relevant extracurricular activities and projects.
- Showcase industry certifications and awards.
Expertise and results
“Anyone can post pretty pictures on social media. But a great social media manager understands that content is king. So, I look for resumes that showcase a candidate's ability to craft engaging content that resonates with the target audience.
Did they develop a specific content strategy? Did their writing or visuals go viral? Did they grow a company's follower base by 20% in 3 months? Did their campaign lead to a direct 15% increase in website traffic? These are the details that grab my attention”. Jon Morgan, CEO, Venture Smarter.
Results emphasize impact and make it clear to recruiters what you’re capable of.
What it means for you:
- Qualify your results and expertise using clear, hard figures.
- Highlight your proficiency with several social media platforms to show versatility.
Creativity and Innovation
“A CV with QR codes that lead to portfolio items or interactive elements can be a game changer. One applicant used a QR code to access a video reel of their best-performing posts, containing analytics and a brief narrative about their strategy. This revealed not only their technological skills but also their ability to display their work creatively and effectively”. Jeffrey Zhou, CEO, Fig Loans.
Brands want to work with individuals who think outside the box. They want to be at the forefront of industry innovation, hence, they’ll fall for a candidate who shows creativity in their resume.
What it means for you:
- Check other industries for ideas on unique ways to showcase your social media skills.
- Include a link to a video resume where you walk recruiters through a major campaign you worked on.
Bonus Resources for Social Media Managers
Courses
Social Media Marketing Specialization by Northwestern University on Coursera
This course covers the strategic aspects of social media marketing, including audience targeting, content strategy, and analytics.
Advanced Social Media Strategy Certification by HubSpot Academy
HubSpot Academy offers an advanced certification course on developing and implementing effective social media strategies.
Advanced Social Media Strategy Training and Certification
Hootsuite provides in-depth knowledge and practical skills for creating and executing social media strategies. It covers data-driven decision-making, integrating social media with broader business goals, and maximizing ROI from social media campaigns.
Summary
Let’s summarize how to build a social media manager resume:
- Organize your resume with the following sections: resume header, summary, work experience, education, and skills. Include additional sections like projects and awards to reinforce your credentials.
- Bold your name and professional title. In a smaller font size, include your contact details and links.
- Create your summary by stating your job title, top achievement, relevant skills, and your promise to deliver.
- Describe your work history in reverse chronological order, and highlight major wins related to the job description.
- List your degrees, starting with the most recent Mention the major, institution, location, and year of completion.
- Highlight your software skills, soft skills, and hard skills.
- Include supporting sections to showcase further achievements or qualifications, as well as your commitment to career development.
- Make sure your resume format is ATS-compatible and professional.
FAQs
What are the most common mistakes people make on their social media manager resumes?
Work histories that don’t match the job description, lying, grammatical errors, inserting unclickable links, and failing to optimize for ATS.
What specific metrics should I include to prove my impact as a social media manager?
Focus on metrics that demonstrate your ability to successfully get your target audience’s attention and drive business growth through SM. Examples of such metrics include engagement (likes, comments, shares, watch time), growth (follower count, reach, impressions), conversions, and traffic. If your tasks include handling paid ads, it’s also worth mentioning metrics like ad impressions, ad clicks, ad spend, and return on ad spend (ROAS).
What are some examples of strong resume headlines for a social media manager?
Data-Driven Social Media Manager with 4+ Years of Experience Growing Healthcare Brands
This headline emphasizes your industry expertise and years of experience.
Innovative Social Media Manager Specialized in Building Loyal Communities
This headline clarifies your expertise and the value companies can expect.
Team-Oriented Social Media Manager with 3-Year Background in Content Development
This showcases your collaborative approach and experience in a particular area. Highlighting your content background also indicates versatility.
Should I include other skills and experiences that aren’t directly related to social media management?
If you can tell a story of how these skills have helped you become a better social media manager, then include them. However, if they have not helped, it’s best to keep them away.
How do I identify the right keywords for my industry?
Check the job description and explore similar industry resumes. See what key skills and requirements are being advertised, and be sure to include those on your resume. The easier way to find keywords is to use a resume keyword scanner.
