Freelance Content Marketer Resume
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Charles Bloomberg
PROFESSIONAL SUMMARY
Results-driven Freelance Content Marketer with over 7 years of experience creating and implementing innovative digital marketing strategies across multiple channels to drive engagement and boost brand awareness.
PROFESSIONAL Experience
Freelance Content Marketer | Company A
January 2019 — Present, Nashville, USA
• Developed over 150 content strategies to enhance SEO performance, resulting in a 37% average increase in organic traffic for clients using tools like SEMrush and Google Analytics.
• Spearheaded social media campaigns for over 20 brands, achieving an average engagement rate increase of 45% by leveraging trends and utilizing platforms such as Hootsuite.
• Produced high-quality, engaging content for 50+ websites, leading to an average audience retention rate of over 60%, as verified through in-depth analytics.
• Implemented email marketing campaigns for 10+ clients, driving a 25% increase in click-through rates and a 30% increase in sales conversions using Mailchimp.
• Collaborated with graphic designers and SEO specialists to create integrated marketing plans, resulting in a 20% improvement in client marketing KPIs.
• Spearheaded social media campaigns for over 20 brands, achieving an average engagement rate increase of 45% by leveraging trends and utilizing platforms such as Hootsuite.
• Produced high-quality, engaging content for 50+ websites, leading to an average audience retention rate of over 60%, as verified through in-depth analytics.
• Implemented email marketing campaigns for 10+ clients, driving a 25% increase in click-through rates and a 30% increase in sales conversions using Mailchimp.
• Collaborated with graphic designers and SEO specialists to create integrated marketing plans, resulting in a 20% improvement in client marketing KPIs.
Content Marketing Specialist | Company B
March 2016 — December 2018, Boston, USA
• Managed a content team of 5 in the production of 300+ blog articles, optimizing for keywords and achieving a 50% growth in monthly website visitors.
• Launched a video content initiative, increasing video views by 70% across social media platforms by conducting comprehensive audience research and leveraging video editing tools like Adobe Premiere Pro.
• Assisted in the alignment of cross-departmental marketing goals, leading to a 25% increase in inter-departmental project efficiency and coordination.
• Optimized existing content library, which resulted in a 40% increase in lead generation, by systematically updating and repurposing outdated materials.
• Launched a video content initiative, increasing video views by 70% across social media platforms by conducting comprehensive audience research and leveraging video editing tools like Adobe Premiere Pro.
• Assisted in the alignment of cross-departmental marketing goals, leading to a 25% increase in inter-departmental project efficiency and coordination.
• Optimized existing content library, which resulted in a 40% increase in lead generation, by systematically updating and repurposing outdated materials.
Digital Marketing Associate | Company C
July 2014 — February 2016, San Diego, USA
• Established a brand's online presence through the creation of SEO-optimized content, enhancing search engine rankings by 30% over a 12-month period.
• Devised comprehensive digital marketing campaigns involving PPC advertising, email sequences, and content distribution, boosting conversion rates by 20%.
• Monitored and reported on analytics for multiple campaigns, providing actionable insights that led to a 15% increase in conversion efficiency.
• Devised comprehensive digital marketing campaigns involving PPC advertising, email sequences, and content distribution, boosting conversion rates by 20%.
• Monitored and reported on analytics for multiple campaigns, providing actionable insights that led to a 15% increase in conversion efficiency.
Content Writer | Company D
June 2013 — June 2014, Austin, USA
• Authored over 100 articles and blog posts, achieving readership growth of 25% through strategic keyword usage and engaging storytelling.
• Collaborated with editors and clients to ensure alignment with brand voice and marketing strategies, leading to consistently high-quality deliverables.
• Executed social media content plans that increased follower growth rates by 40%, utilizing creative content formats and timely posts.
• Collaborated with editors and clients to ensure alignment with brand voice and marketing strategies, leading to consistently high-quality deliverables.
• Executed social media content plans that increased follower growth rates by 40%, utilizing creative content formats and timely posts.
Education
Bachelor of Arts in Marketing | Vanderbilt University
May 2013
Expert-Level Skills
SEO Optimization, Content Strategy, Digital Marketing, Social Media Marketing, Email Marketing, Copywriting, Analytics (Google Analytics, SEMrush), Adobe Creative Suite, Collaboration, Communication
