Freelance Marketing Consultant Resume
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Charles Bloomberg
PROFESSIONAL SUMMARY
Experienced marketing consultant with over a decade of expertise in developing data-driven strategies and optimizing marketing campaigns. Proven success in driving brand awareness and increasing ROI for diverse clients.
PROFESSIONAL Experience
Freelance Marketing Consultant | Company A
January 2017 — Present, Chicago, USA
• Developed comprehensive marketing strategies for over 50 clients, increasing their average ROI by 40% within the first six months using SEO, SEM, and content marketing.
• Conducted detailed market analysis and consumer research, resulting in a 30% improvement in client lead generation through targeted digital campaigns.
• Spearheaded the launch of 10+ new product lines, leveraging A/B testing, analytics tools, and social media marketing to ensure successful market entry and adoption.
• Implemented CRM systems such as Salesforce and HubSpot for over 20 clients, enhancing customer relationship management and improving client retention rates by 15%.
• Created and managed PPC campaigns using Google AdWords and Facebook Ads, achieving an average click-through rate (CTR) increase of 25% and lowering cost-per-click (CPC) by 20%.
• Conducted detailed market analysis and consumer research, resulting in a 30% improvement in client lead generation through targeted digital campaigns.
• Spearheaded the launch of 10+ new product lines, leveraging A/B testing, analytics tools, and social media marketing to ensure successful market entry and adoption.
• Implemented CRM systems such as Salesforce and HubSpot for over 20 clients, enhancing customer relationship management and improving client retention rates by 15%.
• Created and managed PPC campaigns using Google AdWords and Facebook Ads, achieving an average click-through rate (CTR) increase of 25% and lowering cost-per-click (CPC) by 20%.
Senior Marketing Consultant | Company B
June 2012 — December 2016, New York, USA
• Led a team of 15 marketing professionals to develop multi-channel marketing campaigns for Fortune 500 clients, resulting in an average sales increase of 35% per campaign.
• Managed marketing budgets exceeding $5 million annually, optimizing spend through data-driven insights and allocation.
• Drove a 50% increase in social media engagement for clients by devising and executing strategic content plans across platforms like LinkedIn, Twitter, and Instagram.
• Improved client brand recognition by 20% through the deployment of innovative branding and communication strategies integrating digital and traditional media.
• Managed marketing budgets exceeding $5 million annually, optimizing spend through data-driven insights and allocation.
• Drove a 50% increase in social media engagement for clients by devising and executing strategic content plans across platforms like LinkedIn, Twitter, and Instagram.
• Improved client brand recognition by 20% through the deployment of innovative branding and communication strategies integrating digital and traditional media.
Marketing Manager | Company C
March 2009 — May 2012, San Diego, USA
• Developed and launched 12 regional marketing campaigns, increasing market penetration by 25% and annual revenue by $2 million.
• Managed a team of 8 marketing specialists, ensuring timely project delivery and alignment with strategic goals.
• Enhanced customer acquisition strategies through the effective utilization of email marketing, direct mail campaigns, and promotional events, resulting in a 20% increase in the client base.
• Managed a team of 8 marketing specialists, ensuring timely project delivery and alignment with strategic goals.
• Enhanced customer acquisition strategies through the effective utilization of email marketing, direct mail campaigns, and promotional events, resulting in a 20% increase in the client base.
Marketing Coordinator | Company D
January 2006 — February 2009, Austin, USA
• Assisted in the development of marketing materials and collateral, contributing to a 15% growth in client engagements.
• Conducted market research and analysis, providing actionable insights that improved client campaign effectiveness by 10%.
• Supported the execution of trade shows and events, increasing brand visibility and generating new business opportunities.
• Conducted market research and analysis, providing actionable insights that improved client campaign effectiveness by 10%.
• Supported the execution of trade shows and events, increasing brand visibility and generating new business opportunities.
Education
Bachelor of Science in Marketing | University of Illinois at Urbana-Champaign
2005
Expert-Level Skills
Marketing Strategy, Digital Marketing, SEO, SEM, Content Marketing, PPC Advertising, Google AdWords, Facebook Ads, Salesforce, HubSpot, Data Analysis, Market Research, Brand Management, CRM Implementation, Budget Management, Team Leadership, Communication Skills
