Head of Growth Resume
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Charles Bloomberg
PROFESSIONAL SUMMARY
Seasoned Head of Growth with extensive experience driving revenue, scaling user acquisition, and optimizing marketing strategies for tech companies and startups.
PROFESSIONAL Experience
Head of Growth | Company A
January 2020 — Present, San Francisco, USA
• Spearheaded growth strategies that resulted in a 45% year-over-year increase in user acquisition, leveraging advanced analytics and A/B testing.
• Implemented a multi-channel marketing approach across SEO, SEM, email marketing, and social media, driving a 50% boost in organic traffic and a 35% increase in conversion rates.
• Directed a cross-functional team of 20+ marketing specialists, data analysts, and product managers to optimize customer journeys, leading to a 20% reduction in churn rate.
• Collaborated with the product team to enhance features and user interfaces, contributing to a 25% increase in user engagement metrics.
• Coordinated the launch of an international marketing campaign that expanded user base across 5 new countries, achieving a 30% growth in those regions within the first year.
• Implemented a multi-channel marketing approach across SEO, SEM, email marketing, and social media, driving a 50% boost in organic traffic and a 35% increase in conversion rates.
• Directed a cross-functional team of 20+ marketing specialists, data analysts, and product managers to optimize customer journeys, leading to a 20% reduction in churn rate.
• Collaborated with the product team to enhance features and user interfaces, contributing to a 25% increase in user engagement metrics.
• Coordinated the launch of an international marketing campaign that expanded user base across 5 new countries, achieving a 30% growth in those regions within the first year.
Growth Marketing Manager | Company B
June 2016 — December 2019, New York, USA
• Managed the execution of growth marketing initiatives that drove a 40% increase in premium subscribers over a 3-year period, through data-driven user segmentation and targeted campaigns.
• Oversaw a $10 million annual marketing budget, allocating funds to channels with the highest ROI, resulting in a 25% cost efficiency improvement.
• Developed and optimized referral programs that contributed to a 50% growth in user referrals, utilizing machine learning algorithms for personalization.
• Engineered email automation workflows, enhancing user re-engagement by 15% through personalized content and timely follow-ups.
• Oversaw a $10 million annual marketing budget, allocating funds to channels with the highest ROI, resulting in a 25% cost efficiency improvement.
• Developed and optimized referral programs that contributed to a 50% growth in user referrals, utilizing machine learning algorithms for personalization.
• Engineered email automation workflows, enhancing user re-engagement by 15% through personalized content and timely follow-ups.
Marketing Director | Company C
September 2013 — May 2016, Austin, USA
• Led marketing efforts that contributed to a 30% annual revenue growth through innovative digital campaigns and content marketing strategies.
• Designed and executed a comprehensive inbound marketing strategy, increasing organic leads by 45% over a 2-year period.
• Conducted extensive market research and data analysis to identify new opportunities, driving a 20% increase in market share.
• Designed and executed a comprehensive inbound marketing strategy, increasing organic leads by 45% over a 2-year period.
• Conducted extensive market research and data analysis to identify new opportunities, driving a 20% increase in market share.
Senior Marketing Analyst | Company D
January 2010 — August 2013, Boston, USA
• Analyzed customer data to identify key trends and insights, contributing to a 15% increase in campaign effectiveness.
• Developed data-driven reporting systems that improved decision-making processes, reducing marketing spend waste by 10%.
• Assisted in the rollout of lead generation campaigns, achieving a 20% increase in qualified leads over a 1-year period.
• Developed data-driven reporting systems that improved decision-making processes, reducing marketing spend waste by 10%.
• Assisted in the rollout of lead generation campaigns, achieving a 20% increase in qualified leads over a 1-year period.
Education
Bachelor of Science in Marketing | University of Pennsylvania
May 2009
Expert-Level Skills
Growth Strategy, User Acquisition, Data Analysis, Digital Marketing, SEO, SEM, Email Marketing, Social Media, A/B Testing, Budget Management, Team Leadership, Cross-functional Collaboration, Market Research, Lead Generation, SQL, Python, Machine Learning, Customer Journey Optimization, Strategic Partnerships, Content Marketing, Influencer Collaboration, Communication, Problem-Solving
