Lead Generation Specialist Resume
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Charles Bloomberg
PROFESSIONAL SUMMARY
Results-driven Lead Generation Specialist with over 10 years of experience in driving qualified leads and increasing sales revenue. Proven ability to develop and implement data-driven strategies for sustained growth.
PROFESSIONAL Experience
Lead Generation Specialist | Company A
January 2020 — Present, Miami, USA
• Developed and implemented marketing campaigns across multiple channels, resulting in a 35% increase in qualified leads over 12 months.
• Optimized lead scoring and nurturing strategies using Salesforce CRM, improving conversion rates by 25% within a quarter.
• Conducted market research and analysis contributing to the launch of 5 new targeted outreach programs yielding a 20% increase in MQLs (Marketing Qualified Leads).
• Collaborated with the sales team to adjust messaging and follow-up techniques, shortening the lead conversion cycle by 15%.
• Managed and maintained a database of over 10,000 contacts, ensuring data accuracy and integrity, leveraging tools such as HubSpot and Marketo.
• Optimized lead scoring and nurturing strategies using Salesforce CRM, improving conversion rates by 25% within a quarter.
• Conducted market research and analysis contributing to the launch of 5 new targeted outreach programs yielding a 20% increase in MQLs (Marketing Qualified Leads).
• Collaborated with the sales team to adjust messaging and follow-up techniques, shortening the lead conversion cycle by 15%.
• Managed and maintained a database of over 10,000 contacts, ensuring data accuracy and integrity, leveraging tools such as HubSpot and Marketo.
Lead Generation Specialist | Company B
February 2016 — December 2019, Miami, USA
• Led a team of 5 in identifying and targeting high-potential prospects, resulting in a 30% pipeline growth YoY.
• Engineered automated email sequences that led to a 40% uplift in engagement rates and increased demo bookings.
• Spearheaded A/B testing initiatives for landing pages and email campaigns, enhancing lead capture efficiency by 18%.
• Tracked and reported key metrics on lead generation campaigns, providing actionable insights that informed strategic adjustments and improved overall ROI by 22%.
• Engineered automated email sequences that led to a 40% uplift in engagement rates and increased demo bookings.
• Spearheaded A/B testing initiatives for landing pages and email campaigns, enhancing lead capture efficiency by 18%.
• Tracked and reported key metrics on lead generation campaigns, providing actionable insights that informed strategic adjustments and improved overall ROI by 22%.
Marketing Coordinator | Company C
June 2013 — January 2016, Miami, USA
• Researched and identified target audiences for various campaigns, leading to successful outreach and a 28% increase in lead acquisition.
• Implemented and monitored multiple lead generation channels including email marketing, social media, and webinars, achieving consistent KPI benchmarks.
• Provided regular reports and analytical insights on campaign performance, driving strategy refinements that enhanced lead generation by 15%.
• Implemented and monitored multiple lead generation channels including email marketing, social media, and webinars, achieving consistent KPI benchmarks.
• Provided regular reports and analytical insights on campaign performance, driving strategy refinements that enhanced lead generation by 15%.
Sales Associate | Company D
July 2010 — May 2013, Miami, USA
• Assisted in the development of cold outreach campaigns, contributing to a 20% increase in lead volume.
• Maintained CRM records and ensured follow-up activities, enhancing lead consistency and management.
• Built strong client relationships and provided high-quality service, boosting customer retention rates by 12%.
• Maintained CRM records and ensured follow-up activities, enhancing lead consistency and management.
• Built strong client relationships and provided high-quality service, boosting customer retention rates by 12%.
Education
Bachelor of Business Administration | University of Miami
May 2010
Expert-Level Skills
Salesforce CRM, HubSpot, Marketo, Lead Scoring, Email Marketing, A/B Testing, Data Analysis, Market Research, Campaign Management, Marketing Automation, KPI Tracking, Team Leadership, Strong Communication, Analytical Thinking, Strategic Planning