Brand Managers are responsible for promoting and marketing a brand or specific product. Brand Managers utilize a combination of advertising, sales, PR, social media, and event marketing to build brand awareness and loyalty. Having a strong knowledge of the industry and competitors is key to success for a Brand Manager. Sample resumes for Brand Managers highlight duties like creating product or service positioning strategies, developing marketing campaigns, and overseeing advertising budgets. Having a Bachelor’s Degree in Marketing or similar field is a standard requirement for a Brand Manager.