Assistant Brand Manager Resume
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Charles Bloomberg
PROFESSIONAL SUMMARY
Results-oriented Assistant Brand Manager with extensive experience in brand strategy, market analysis, and product development. Proven track record of enhancing brand visibility and driving revenue growth.
PROFESSIONAL Experience
Assistant Brand Manager | Company A
January 2020 — Present, Cincinnati, USA
• Strategized and implemented marketing campaigns that increased brand awareness by 35% over 18 months using a mix of social media, content marketing, and paid advertising.
• Coordinated cross-functional teams including creative, sales, and product development to launch four new products, contributing to a 20% growth in annual revenue.
• Analyzed consumer insights and market trends, leading to the optimization of branding efforts which resulted in a 15% increase in customer retention rates.
• Managed brand budgets of up to $1 million, ensuring cost-efficient use of resources and adherence to financial planning strategies.
• Established and monitored KPIs for ongoing campaigns, achieving 25% higher engagement rates by fine-tuning targeting and messaging strategies.
• Coordinated cross-functional teams including creative, sales, and product development to launch four new products, contributing to a 20% growth in annual revenue.
• Analyzed consumer insights and market trends, leading to the optimization of branding efforts which resulted in a 15% increase in customer retention rates.
• Managed brand budgets of up to $1 million, ensuring cost-efficient use of resources and adherence to financial planning strategies.
• Established and monitored KPIs for ongoing campaigns, achieving 25% higher engagement rates by fine-tuning targeting and messaging strategies.
Marketing Coordinator | Company B
March 2017 — December 2019, Englewood Cliffs, USA
• Assisted in the development of go-to-market strategies for three major product launches, resulting in a combined 30% market penetration within the first year.
• Conducted competitive analysis and customer segment research to inform strategic decisions, boosting sales by 18% within targeted demographics.
• Created and managed social media calendars, increasing online engagement by 22% through targeted content and influencer partnerships.
• Collaborated with external agencies to produce high-quality marketing materials, enhancing brand messaging and visibility.
• Conducted competitive analysis and customer segment research to inform strategic decisions, boosting sales by 18% within targeted demographics.
• Created and managed social media calendars, increasing online engagement by 22% through targeted content and influencer partnerships.
• Collaborated with external agencies to produce high-quality marketing materials, enhancing brand messaging and visibility.
Brand Specialist | Company C
July 2015 — February 2017, Austin, USA
• Optimized brand positioning for three clients, improving overall market presence and achieving a 20% increase in brand equity within six months.
• Developed and executed cross-channel marketing initiatives, driving a 15% boost in lead generation and a 12% rise in conversion rates.
• Conducted A/B testing for email campaigns, leading to a 25% increase in click-through rates and a 20% improvement in email engagement.
• Developed and executed cross-channel marketing initiatives, driving a 15% boost in lead generation and a 12% rise in conversion rates.
• Conducted A/B testing for email campaigns, leading to a 25% increase in click-through rates and a 20% improvement in email engagement.
Marketing Assistant | Company D
June 2013 — June 2015, San Diego, USA
• Supported the marketing team in executing promotional events, contributing to a 40% increase in event participation and customer acquisition.
• Monitored and reported on marketing campaign performance, providing actionable insights that led to a 10% optimization in ad spend.
• Coordinated the creation of promotional materials and managed vendor relationships, ensuring timely delivery and high-quality output.
• Monitored and reported on marketing campaign performance, providing actionable insights that led to a 10% optimization in ad spend.
• Coordinated the creation of promotional materials and managed vendor relationships, ensuring timely delivery and high-quality output.
Education
Bachelor of Business Administration | University of Michigan
May 2013
Expert-Level Skills
Brand Strategy, Market Analysis, Product Development, Social Media Marketing, Budget Management, Cross-functional Team Coordination, Consumer Insights, Campaign Optimization, CRM Tools, Competitive Analysis, Event Coordination, Strong Communication, Strategic Thinking, Detail-oriented, Team Player
