Paid Media Manager Resume
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Charles Bloomberg
PROFESSIONAL SUMMARY
Results-oriented Paid Media Manager with extensive experience in driving high-performing digital campaigns and optimizing ROI through data-driven strategies. Proven track record of increasing brand visibility and lead generation through multi-platform advertising initiatives.
PROFESSIONAL Experience
Paid Media Manager | Company A
January 2020 — Present, Mountain View, USA
• Developed and executed paid media strategies across Google Ads, resulting in a 40% increase in click-through rates (CTR) and a 35% reduction in cost-per-click (CPC) over a 12-month period.
• Managed a $5M annual budget across multiple channels including search, display, and video, optimizing spend for maximum ROI utilizing tools such as Google Analytics and Kenshoo.
• Implemented A/B testing protocols for ad creatives, improving conversion rates by 25% through data-driven optimizations.
• Conducted in-depth competitor analysis and market research, leading to the development of targeted campaigns that drove a 30% increase in lead generation.
• Collaborated with cross-functional teams including SEO, content marketing, and product development to ensure cohesive campaign strategies and messaging.
• Managed a $5M annual budget across multiple channels including search, display, and video, optimizing spend for maximum ROI utilizing tools such as Google Analytics and Kenshoo.
• Implemented A/B testing protocols for ad creatives, improving conversion rates by 25% through data-driven optimizations.
• Conducted in-depth competitor analysis and market research, leading to the development of targeted campaigns that drove a 30% increase in lead generation.
• Collaborated with cross-functional teams including SEO, content marketing, and product development to ensure cohesive campaign strategies and messaging.
Digital Marketing Manager | Company B
June 2017 — December 2019, Menlo Park, USA
• Spearheaded the launch of paid social media campaigns on Facebook and Instagram, achieving a 50% increase in engagement and a 20% rise in conversions within the first 6 months.
• Increased monthly ad spend efficiency by 30% through continuous performance tracking and using tools like AdEspresso and HubSpot.
• Directed the creation of over 200 ad creatives, incorporating audience insights and behavioral data to enhance relevance and performance.
• Improved lead quality by 40% through advanced audience segmentation and targeting techniques, leveraging Facebook Proprietary Tools.
• Increased monthly ad spend efficiency by 30% through continuous performance tracking and using tools like AdEspresso and HubSpot.
• Directed the creation of over 200 ad creatives, incorporating audience insights and behavioral data to enhance relevance and performance.
• Improved lead quality by 40% through advanced audience segmentation and targeting techniques, leveraging Facebook Proprietary Tools.
Paid Media Specialist | Company C
May 2015 — May 2017, Austin, USA
• Engineered and deployed PPC campaigns on Google, Bing, and LinkedIn, achieving an average of 28% increase in conversions and a 20% decrease in cost-per-acquisition (CPA).
• Optimized 100+ ad campaigns using Google AdWords Editor and Bing Ads Intelligence, significantly enhancing keyword targeting and bid management.
• Formulated and executed retargeting strategies that resulted in a 15% boost in customer retention rates.
• Optimized 100+ ad campaigns using Google AdWords Editor and Bing Ads Intelligence, significantly enhancing keyword targeting and bid management.
• Formulated and executed retargeting strategies that resulted in a 15% boost in customer retention rates.
SEM Coordinator | Company D
January 2013 — April 2015, Miami, USA
• Assisted in managing SEM campaigns for 50+ clients, driving a cumulative 200% increase in traffic and 150% growth in online sales over a 2-year period.
• Ensured campaign alignment with client goals through extensive keyword research and bid adjustments, using platforms like Google AdWords and Bing Ads.
• Completed monthly performance reports and presented findings to clients, demonstrating campaign effectiveness and areas for improvement.
• Ensured campaign alignment with client goals through extensive keyword research and bid adjustments, using platforms like Google AdWords and Bing Ads.
• Completed monthly performance reports and presented findings to clients, demonstrating campaign effectiveness and areas for improvement.
Education
Bachelor of Science in Marketing | University of California, Berkeley
May 2012
Expert-Level Skills
Google Ads, Facebook Ads, PPC, ROI optimization, A/B testing, Google Analytics, Tableau, Kenshoo, SEMrush, MOZ, AdEspresso, HubSpot, Bing Ads, keyword targeting, retargeting strategies, cross-functional collaboration, performance tracking, campaign optimization, audience segmentation, market research, creativity, analytical skills, communication