PPC Specialist Resume
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Charles Bloomberg
PROFESSIONAL SUMMARY
Results-driven PPC Specialist with extensive experience in managing high-budget campaigns, optimizing ad performance, and leveraging data analytics to drive ROI.
PROFESSIONAL Experience
PPC Specialist | Company A
January 2020 — Present, Mountain View, USA
• Managed a $5M annual budget for Google Ads campaigns, increasing ROI by 150% year-over-year by optimizing keywords, ad copy, and landing pages.
• Spearheaded the implementation of automated bidding strategies, reducing CPA by 20% within 6 months using machine learning algorithms in Google Ads.
• Analyzed performance data from over 50 campaigns monthly, generating insights to improve CTR by 35% through A/B testing.
• Collaborated with cross-functional teams including SEO specialists and content creators to ensure cohesive and targeted ad strategies, resulting in a 40% increase in conversion rates.
• Conducted keyword research using tools like SEMrush and Ahrefs, expanding the keyword list by 500+ high-intent keywords.
• Spearheaded the implementation of automated bidding strategies, reducing CPA by 20% within 6 months using machine learning algorithms in Google Ads.
• Analyzed performance data from over 50 campaigns monthly, generating insights to improve CTR by 35% through A/B testing.
• Collaborated with cross-functional teams including SEO specialists and content creators to ensure cohesive and targeted ad strategies, resulting in a 40% increase in conversion rates.
• Conducted keyword research using tools like SEMrush and Ahrefs, expanding the keyword list by 500+ high-intent keywords.
Senior PPC Analyst | Company B
June 2017 — December 2019, Redmond, USA
• Oversaw the execution of Bing Ads campaigns, achieving a 25% increase in click-through rates within the first quarter.
• Directed the integration of comprehensive landing page optimization techniques, resulting in a 30% improvement in conversion rates.
• Implemented audience segmentation strategies, driving a 15% reduction in CPC across multiple campaigns.
• Provided in-depth reports and insights to stakeholders using Google Analytics and Tableau, elucidating campaign performance and recommendations.
• Directed the integration of comprehensive landing page optimization techniques, resulting in a 30% improvement in conversion rates.
• Implemented audience segmentation strategies, driving a 15% reduction in CPC across multiple campaigns.
• Provided in-depth reports and insights to stakeholders using Google Analytics and Tableau, elucidating campaign performance and recommendations.
PPC Campaign Manager | Company C
May 2015 — May 2017, Denver, USA
• Developed and managed PPC strategies for diverse clients, enhancing client engagement and increasing ROI by 40%.
• Monitored and optimized over 100 campaigns simultaneously using Google Ads and Bing Ads platforms.
• Executed successful retargeting campaigns, yielding a 50% increase in returning customer rates.
• Monitored and optimized over 100 campaigns simultaneously using Google Ads and Bing Ads platforms.
• Executed successful retargeting campaigns, yielding a 50% increase in returning customer rates.
Junior PPC Analyst | Company D
January 2013 — April 2015, Austin, USA
• Assisted in managing day-to-day operations of ad campaigns, maintaining an average CTR of 3% across all campaigns.
• Conducted extensive keyword research and competitive analysis, expanding the keyword list by 200+ terms.
• Crafted compelling ad copy, boosting ad engagement rates by 25% on average.
• Conducted extensive keyword research and competitive analysis, expanding the keyword list by 200+ terms.
• Crafted compelling ad copy, boosting ad engagement rates by 25% on average.
Education
Bachelor of Science in Marketing | University of California, Berkeley
May 2012
Expert-Level Skills
Google Ads, Bing Ads, PPC Management, Keyword Research, Data Analysis, SEMrush, Ahrefs, Google Analytics, Tableau, Conversion Rate Optimization, A/B Testing, Automated Bidding Strategies, Excel, Client Communication, Team Collaboration