PR Director Resume
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Charles Bloomberg
PROFESSIONAL SUMMARY
Results-driven PR Director with over 10 years of experience leading strategic communication initiatives for high-profile companies. Expert in crisis management, media relations, and brand positioning.
PROFESSIONAL Experience
PR Director | Company A
January 2020 — Present, New York, USA
• Directed a 15-member PR team in developing and executing comprehensive communication strategies, increasing client brand visibility by 30% using targeted media outreach and social media campaigns.
• Spearheaded crisis management plans for clients, successfully mitigating negative media coverage and maintaining brand reputation by resolving incidents within 48 hours.
• Oversaw the creation and implementation of content marketing initiatives, resulting in a 25% increase in website traffic and a 20% boost in social media engagement through the use of SEO and data analytics tools.
• Collaborated with cross-functional teams including marketing, sales, and product development to align communication strategies with business goals, achieving a 15% higher customer retention rate.
• Developed and maintained strong relationships with media outlets, securing over 100 positive media placements annually through proactive pitching and media liaison.
• Spearheaded crisis management plans for clients, successfully mitigating negative media coverage and maintaining brand reputation by resolving incidents within 48 hours.
• Oversaw the creation and implementation of content marketing initiatives, resulting in a 25% increase in website traffic and a 20% boost in social media engagement through the use of SEO and data analytics tools.
• Collaborated with cross-functional teams including marketing, sales, and product development to align communication strategies with business goals, achieving a 15% higher customer retention rate.
• Developed and maintained strong relationships with media outlets, securing over 100 positive media placements annually through proactive pitching and media liaison.
Senior Public Relations Manager | Company B
June 2016 — December 2019, Los Angeles, USA
• Managed multi-channel PR campaigns for global brands, increasing media exposure by 40% through strategic planning and execution.
• Enhanced media relations by securing top-tier media coverage across major outlets, resulting in over 300 high-impact media placements annually.
• Produced and distributed press releases, generating a 20% increase in client news coverage through effective messaging and timing.
• Led media training sessions for C-suite executives, improving spokesperson effectiveness and boosting positive media interactions by 35%.
• Enhanced media relations by securing top-tier media coverage across major outlets, resulting in over 300 high-impact media placements annually.
• Produced and distributed press releases, generating a 20% increase in client news coverage through effective messaging and timing.
• Led media training sessions for C-suite executives, improving spokesperson effectiveness and boosting positive media interactions by 35%.
Public Relations Manager | Company C
March 2013 — May 2016, Boston, USA
• Engineered PR strategies for a diverse portfolio of clients, resulting in a 50% growth in earned media coverage within 12 months.
• Implemented brand reputation management programs, achieving a 98% client satisfaction rate by maintaining consistent and positive media narratives.
• Tracked and measured PR campaign performance using advanced analytics tools, leading to a 15% increase in campaign effectiveness.
• Implemented brand reputation management programs, achieving a 98% client satisfaction rate by maintaining consistent and positive media narratives.
• Tracked and measured PR campaign performance using advanced analytics tools, leading to a 15% increase in campaign effectiveness.
Assistant PR Manager | Company D
January 2010 — February 2013, Chicago, USA
• Assisted in the planning and executing of PR campaigns, contributing to a 22% increase in client media mentions.
• Maintained media lists and developed targeted media pitches, resulting in a 15% growth in positive media placements.
• Coordinated and managed press events, ensuring successful attendance and coverage in key industry publications.
• Maintained media lists and developed targeted media pitches, resulting in a 15% growth in positive media placements.
• Coordinated and managed press events, ensuring successful attendance and coverage in key industry publications.
Education
Bachelor of Arts in Communications | University of Southern California
May 2009
Expert-Level Skills
Strategic Communications, Media Relations, Crisis Management, Content Marketing, Brand Positioning, SEO, Data Analytics, Cross-Functional Collaboration, Media Training, Press Releases, Campaign Performance, Public Speaking, Relationship Building, Analytical Thinking, Leadership