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SEM Specialist Resume

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Charles Bloomberg
Denver, USA
(621) 799-5548
in/cbloomberg
PROFESSIONAL SUMMARY
Experienced SEM Specialist with a proven track record of driving online traffic through strategic paid search campaigns. Expert in utilizing analytics and A/B testing to optimize performance and enhance ROI.
PROFESSIONAL Experience
SEM Specialist | Company A
August 2019 — Present, Seattle, USA
• Managed an annual PPC budget of $1.5 million, optimizing spend to achieve a 35% increase in ROI year-over-year using Google Ads and Bing Ads.
• Increased website conversion rates by 25% through strategic A/B testing of ad copy and landing pages, leveraging tools such as Google Optimize.
• Spearheaded the transition to an automated bidding strategy across multiple campaigns, resulting in a 20% reduction in cost-per-click (CPC).
• Analyzed and reported on key performance metrics to stakeholders, presenting actionable insights that led to a 15% improvement in overall campaign performance.
• Collaborated closely with the SEO team to integrate organic and paid search strategies, driving a 40% increase in site traffic.
Digital Marketing Analyst | Company B
February 2016 — July 2019, Richfield, USA
• Launched over 50 PPC campaigns, achieving an average cost-per-acquisition (CPA) reduction of 18% by employing advanced targeting and bid strategies.
• Conducted thorough keyword research and competitive analysis, expanding the keyword portfolio by 30% and driving a 22% increase in click-through rates (CTR).
• Developed and refined multi-channel attribution models, improving the accuracy of ROI calculations for paid search efforts.
• Improved ad quality scores by 15% through continuous optimization of ad copy and keyword relevance.
PPC Campaign Manager | Company C
June 2014 — January 2016, Austin, USA
• Engineered comprehensive PPC strategies for a diverse portfolio of 30+ clients, achieving an average CTR improvement of 28%.
• Created detailed performance reports for clients using Google Data Studio, leading to a 92% client retention rate.
• Implemented re-targeting campaigns that increased conversion rates by 18%, utilizing platforms such as AdRoll and Facebook Ads.
SEM Consultant | Company D
January 2012 — May 2014, St. Louis, USA
• Advised clients on SEM best practices, leading to an average 25% increase in PPC campaign performance.
• Developed and executed keyword strategies that resulted in a 20% growth in search impression share.
• Optimized landing pages to improve user experience and conversion rates, achieving a 15% increase in on-site engagement.
Education
Bachelor of Science in Marketing | University of Southern California
May 2011
Expert-Level Skills
Google Ads, Bing Ads, PPC, SEO, Google Analytics, A/B Testing, Keyword Research, Ad Copywriting, ROI Optimization, Multi-channel Attribution, Retargeting, Google Optimize, AdRoll, Data Analysis, Team Leadership, Client Relations, Communication
Content-focused formatting

ATS resume templates for a modern resume

Professional, clean, effective. These templates get your message across, no matter your industry or experience level.

Standard Format

Ultimate readability and well-organized layout. Highlights what matters the most. A safe pick for all jobs across all industries.

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Simple Format

Negative space gives readers breathing room and guides their eyes to where you want them to go. Simplicity = sophistication.

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Basic Format

A design familiar for recruiters and hiring managers. Good for corporate positions where you’ll need to paint within the lines.

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Minimalist Format

Maximizes page space for dense information. Ideal for seasoned professionals with a lot to say in a limited area.

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Rezi is an awesome AI-based resume builder that includes templates to help you design a resume that is sure to check the boxes when it comes to applicant tracking systems. This is a great jumping off point to kickstart a new resume.
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Ashley Stahl
Career Contributor
Total Users (this is annoying to update)
3,048,417
Interview Rate
62.18%
Avg. User Review
8.23/10
I uploaded my application to various websites like Indeed, LinkedIn, places like that, and I was not getting anything that was in the field that I wanted to be in. I put my information in rezi, and I was able to reorganize my experiences and come up with better bullet points for some of my volunteer experiences that were in that field. And now in the past week I've had like five interviews, and I was able to secure a part time job doing something in that field.

Carlyle

For some reason, I struggled a lot with choosing a format for my resume, and then managing that format when I wanted to make updates. With Rezi, I was able to simply input data, check out the preview, and know that it will be formatted correctly when I export the resume to Word. Rezi made it super easy to refine and iterate on my resume. There are alot of options for resume writing, and if you are reading this on the fence about whether to try Rezi, just do it. A simple, fast, well-designed resume tool.

illMattik7

Just what I was looking for

Rezi is now the only place I edit my resume (I've ditched the Word doc I used to use), and I honestly believe that using Rezi has allowed me to create a much better resume than I would have on my own. I intend to keep using it and experimenting more with the AI generation for customizing the resume to different jobs.

oktux

Very good resume editor!

Some difficulties that I faced when creating a resume, initially was formatting. Another feature that I've actually found myself using more often than I expected was the professional resume reviews. Other options that I tried in the past, some like, free alternatives. Some of them wouldn't let you say your resume or came with some unexpected strings, but Rezi is super upfront and continues to improve over time. I've recommended Rezi to several of my friends and colleagues who will continue to do so. I just love this product so much.

Ricky M.

Not a paid promo. I've been looking for a change of jobs for almost a year. Got a few calls, but nothing what I wanted. Updated my CV through Rezi, the second call I got was from an MNC and something I was looking forward to. And here I am, completing my second month at the new place. I checked with my HR how she found me - it was through the Rezi cv (I had to check because I used to apply with my old CVs as well)Thank you, Rezi. Thank you, Jacob! Yes the UI, formatting, keyword suggestions etc are all great but the best of all - dedicated customer service.

anonymousknot

Rezi worked like a charm.

... I created a few primary versions of my resume and then would copy them and use Rezi to suggest content for each job description. Rezi was helpful by comparing my resume to the job description and making suggestions for extra keywords. Using Rezi for this instead of doing it myself reduced my time per application from 1-2 hours down to 15 minutes. The response I got from applications with targeted resumes and cover letters using Rezi was high.

Kixxx

My experience with Rezi during a job search.

Rezi has been instrumental in a job search I've participated in in two specific instances. Number one, as my own personal resume customization tool. Searching through thousands of different job descriptions as an MBA student, Rezi really helped me reinforce my resume or customize my resume for the job descriptions I thought were most important. And was a great support tool on top of what I already received as a part of a full time MBA program.

Chris C.

UI: Firstly, the UI is a breeze. It's real fun to use, and what I like most is the fact that the application divides your resume into different sections, and you get to work on each section at a time. Psychologically, this helps you alleviate anxiety and just work on one thing at a time.
‍Formatting: Trying to format your resume on Google Docs or MS Word or even Latex can be a hassle more often than not. REZI.AI does your formatting like a charm. There's a handful of nifty features like the auto-tune (which automatically adjusts stuff), borders, accent colors and others.
‍ATS Scoring: This is perhaps the USP of REZI. You can target a resume for a job description and view the score corresponding to that particular application.

Chillella

Very Reliable Resume Editor

I've used many different resume building webistes, all of them ended up wanting more and more money. Rezi on the otherhand has the lifetime option which allows a good taste of what it could do. But overall it is nice and clear what I am supposed to do and love the PDF download option. Not many templates but they are all simple and to the point. Thank you for creating and offering this as a service!

ButterflyNext4739

Rezi is my favorite Resume creator website!!

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Frequently Asked Questions (FAQs)

Why would I use an AI resume maker?

An AI resume maker helps you build a resume perfectly fit for the job you want. Top-notch AI resume builders are designed to speak the language hiring managers are looking for, increasing your chances of standing out in the crowd. It aligns your skills and experience with the job description effectively.

What’s the best way to use an AI resume builder?

To get the most out of an AI resume builder, either start from scratch or upload your current resume. Fill in as much detail as possible about your career and skills, and upload the job description you’re targeting. This personalization allows the AI to build a unique and tailored resume that’s bound to catch potential employers' attention.

Aren’t all resumes written with AI super similar?

AI-generated resumes can seem similar if you're not giving personalized inputs or if you're using basic prompts. Provide specific details about your work experience and target the job you’re eyeing. Use specialized AI tools instead of general chatbots to avoid robotic-sounding resumes and to ensure individual creativity.

Will employers know I used AI to write a resume?

Employers might think you used AI, but that’s rarely an issue. What they really care about is getting a well-written resume that showcases your skills and experiences accurately. A top-notch resume tailored to their needs will speak volumes more than worrying about AI involvement.

What is the best AI resume builder?

The best AI resume builder isn’t one-size-fits-all, it depends on your needs. In 2024, the most popular is Rezi.

Can I use AI to optimize an existing resume?

Yes, using AI to optimize your current resume is highly effective. You just need to upload your resume, share details about your career goals and the job you want, and let the AI refine everything to elevate your resume's impact and ATS compatibility.

 How does Rezi tailor my resume to specific job descriptions?

Rezi uses a tool called the AI Keyword Targeting. This feature scans the job description to identify crucial keywords and naturally incorporates them into your resume, giving it the right focus without keyword stuffing.

What is the role of ATS (Applicant Tracking Systems) in the AI resume-building process?

ATS systems are software that many employers use to screen resumes. AI resume builders, like Rezi, are created to help you bypass these systems by ensuring your resume is ATS-friendly. ATS compatibility is a priority at Rezi to make sure your resume gets noticed by human eyes.

Can Rezi help with cover letters too?

Yes, it certainly can! Rezi creates highly personalized cover letters that match both your resume and the job description, boosting your application.

How can I ensure my AI-generated resume passes ATS scanning?

Stick with reputable AI resume builders, use clean and simple formatting, and ensure the right keywords are included. These steps help your resume glide through ATS scanning smoothly.

What should I do if my AI-generated resume feels too generic?

Ensure you provide enough personalized information about yourself to the AI tool. If it's still not right, explore a different AI tool until you get the customized feel you want.

Does Rezi offer industry-specific templates?

Rezi provides four base templates that can be extensively tailored. While some may work better for certain industries, these simple and timeless designs are created to fit a broad range of job positions.

Can I update my resume in Rezi as my career progresses?

Absolutely! With an active subscription, you can maintain multiple versions of your resume, including expanding on a "master" version to keep it up to date as your career evolves.

How secure is my personal information when using Rezi?

Your data is highly secure. We use encrypted connections, our platform has undergone professional security testing, and we adhere to strict data privacy regulations to protect your information.

What kinds of analytics or feedback does Rezi provide on my resume?

Rezi uses the "Rezi Score" system, assessing your resume against 23 criteria with actionable feedback. This includes formatting, keyword usage, phrasing, and alignment with best practices, ensuring your resume is in top shape.

Does Rezi provide support for users unfamiliar with resume-building technology?

Yes, we offer 24/7 support and human feedback on resumes, providing assistance to those new to resume-building tech.

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